What is Buy Now Pay Later?
Buy Now Pay Later (BNPL) refers to a service of delayed payment options. It is for people requiring products and services, but do not have the required money. They can use this option without paying and use the item while paying for it later.
Benefits of Buy Now Pay Later for businesses in 2023
The Buy Now Pay Later is a global concept and is increasing as it offers an opportunity to recover from the aftermath of the pandemic. The no-cost EMIs come with BNPL help businesses attract the impact and its benefits are:
Attracts new customers
BNPL is a growth opportunity offering a good credit rating. The BPNL offers you the facility to continue the bandwagon of purchasing and to enjoy no overburdening facility. For businesses, it is more sales, and eCommerce businesses find this strategy helpful. It attracts new customers as they buy and pay for the service or product in installments. Thus, one customer leads to more in dozens as you offer them what they need.
Frictionless approval brings seamless onboarding
BNPL operators offer an easy approach. There are no cumbersome procedures or tedious paperwork. Customers may begin transactions registering with electronic KYC for BNPL financial services. It allows for launching immediately the sale process.
Better Customer Loyalty
BNPL is an attraction for customers. It is satisfying for businesses to get repeat sales reflecting customer loyalty. Customers are happy to retain their good credit scores. The payment flexibility under the BNPL arrangement expands the market share. This innovation is the best marketing strategy and ensures maintaining market leadership. Businesses understand customers better and modify operations to match the market’s lucrative developments.
An uptick in retailer’s revenues
Customers find the cart valuation affordable with BNPL. It is the reason that BNPL is in popularity. It generates more cash by assisting small enterprises and retailers. BNPL is widespread among Generation Z members and millennials. Expanding the outreach with the model of BNPL helps target the consumer demographic, making it a game-changing market strategy.
Augment in purchasing power
Buying now and paying later augments the customer’s purchasing power. Businesses can clear stock in a shorter time and collect payments. With more sales, the profit margin improves for the businesses. The best part for businesses is to ensure their financial services base is substantial to offer the lowest rates. It will ensure you are the first choice for rational consumers.
Repeat purchases possibility
Customer retention increases the positive experience. Consumers liking the shopping experience have access to payment methods and return for future purchases to the same business. They are likely to stay loyal provided they enjoy hassle-free shopping with the eCommerce business.
Customer lifetime value is higher
Customers stay with you if you play the cards right. It offers you the chance to maximize revenue from each customer. Ensure the journey is lucrative for your customers. Increase the online shopping cart size and availing options. Include BNPL arrangement on many items and maximize the sale. Make the journey magical, assuring a seamless path to shopping.
Increase in sales volume
The marketing strategy of BNPL is away from traditional credit arrangements. Precisely, BNPL is much better as it does not attract any fees. BNPL ensures spending on specific items that customers can afford to buy more items. There is no room for disappointment as customers can choose periodic installments as required. Offering flexible options ensures an increase in sales volume and guarantees customers to pay installments.
