Creating and featuring a blog on your business website is something that not enough companies do. However, those who do often find that it pays off in a significant way. If you can establish a popular blog, it brings in new customers or clients who might otherwise have never heard about your company.
Hiring link-building services and similar SEO strategies for your company’s website are a must, but focusing on your blog is something that you have to do as well. Let’s talk about some established SEO techniques that are sure to get you some more blog visitors right now.
Use Keywords Strategically
Careful keyword research before writing each new blog is vital. You can use one of the free or paid keyword research tools that are on the market. Some of the free ones are useful, but consider a paid one if you have the money in your marketing budget for it as well.
You can utilize the keywords you find as part of your blog posts. Having them in there makes it more likely you’ll get new website visitors and blog readers.
Promote Your New Blog Posts on Social Media
You should know what social media platforms your most likely customers or clients are using.
Once you know that, you can mention each new blog post you come out with on those platforms. Talking about your blog posts and drumming up interest for them on social media is a simple, basic way to get the word out each time you publish a new one.
Update Your Old Posts
You can also go back over your old blog posts and refresh them. The best way to do that is to see what blogs on your site talk about concepts that are still relevant today but don’t necessarily feature the latest or most up-to-date information.
Once you figure out which blogs qualify, infuse them with fresh content. That is often an effective strategy in getting them newfound attention.
Titles Within Titles
You probably already know that your blog’s title is a great place to insert some strategic keywords. However, you can double up on that by having a title separated by a colon.
This handy punctuation mark is a way of creating two titles in one. You can insert keywords in both of them. This is a way to add additional keywords to a place the web crawlers pay attention to without resorting to keyword stuffing.
Use Cross-Promotional Techniques
You can also use the strategy of creating and posting guest blogs on other websites and having outbound links to your site at the end of those posts. You can then invite someone from that website to create a guest blog for your site as well.
This type of cross-promotion is often something other websites will agree to, especially if your site is starting to gain momentum. It’s usually a win-win for two different business entities.
These ideas should start to cause an uptick in your blog visits before long.
