The USP refers to the unique selling proposition. It is an effective tool assisting in focusing and shaping to set your product or service as exclusive. It defines your marketing goals and places you above the competition. There are unique benefits, as USP dictates. It is an integrated branding strategy of a company that helps to form an impression. Thus, it helps to stay memorable.
It is a must to know why your product or service is different from other products in the competition. It will help if you convey the difference of your prospects clearly through marketing collateral. Having a USP is like powering your sales.
How do you use USP and perk your sales?
Position yourself in the shoes of your customer
Entrepreneurs mostly love their service or product to the extent that it is a solution to customers’ needs. A business owner aims to satisfy the requirements or issues of a customer with a product or service. It is a must to scrutinize what the customers look for, and what they need. Whatever your business is, you must position yourself in the customer’s shoes to receive the right answer. It will help if you try to find what can make your customers repeat customers. Is it convenience, quality, cleanliness, friendliness, and trust? With good customer service, it is your USP.
Know what motivates the buying decisions of your customers
Effective marketing wants you to know how the customers stay motivated. Do buying decisions and behavior affect the market? As a business owner, it is important to know the unique selling proposition. So take your footsteps beyond the demographics of the traditional customer. Look for race, gender, age, geographic location, and income. Most businesses analyze sales trends looking for motives and motivational reasons to get the basic idea. Remember, price alone does not dictate the buying decisions of people. If there is tough competition, then beating on pricing alone cannot bring wins. You must find another attractive feature addressing your customer needs and building sales to make it your USP.
Uncovering real reasons
With the growth of a business, you have to take more care to maintain your sales’ uniqueness. With each passing year, more industries and companies will emerge, offering a tough and challenging fight. You must ensure your customers stay and more customers join the bandwagon of sales. People buying your products should buy on preference and desire. Ask your customers through the right source of information about the features you offer. Understand what they like about your product, is it the size, the quality, the service, the attractiveness, etc. Customers will give honest answers and you can work on them to improve your service.
Intelligence process
Business is a big business, even if you are just in the starting stages. This is because it is a phase where you see routine competitors coming up and selling products. Doing business and maintaining a ‘Unique selling proposition’ is an intelligent process. You can ask your customers what they like about your product and what is unsatisfactory with the other products. The answer from your customers will show you the path not to follow. Try to promote that appeal to the customers, and they will patronize your business.
Remember, never get discouraged. Business success is in ensuring you make your product or service outstanding. It is about offering a unique benefit to your customers, and your USP is your victory point. USP is about being impactful in serving the right purpose to potential customers and articulating the promise that you make desirable and different things.
