In today’s day and age, one of the most important things that you can do for your business to make sure that it succeeds now and in the future is to market it effectively online. Of course, the Internet has completely changed the way that business is done across almost all industries and markets. So, no matter what industry you work in, there is no doubt that utilizing the almost unlimited power of the Internet is to your benefit.
However, you may not be super Internet savvy and know where to stay when it comes to marketing and promoting your business. You may also know that your competitors already have a leg up on your online presence, which could scare you into getting started.
However, the good news is that there are some really easy, affordable and sometimes even free ways to improve your online presence, boost your marketability, and build your business through the Internet.
Let’s get started!
We’re starting here because this is one of – if not the most – obvious resources at your disposal. Paid search, social media advertising and display advertising are all great ways to boost traffic and market your site.
You are going to want to keep tabs on how your different advertising strategies are working so that you can allocate an appropriate amount of cash to each option that you decide to pursue. Remember, each paid advertisement channel has its own pros and cons and it is crucially important that you study up on them if you are going to go the route.
Beyond that, it is important to also remember that if you are in a heavily trafficked and competitive market, the advertisements necessary to make a real dent may cost you quite a lot.
Utilize social media
You may think that social media is mostly for people to share their personal thoughts or photographs, but the real boon of social media is how valuable it can be to businesses of all different kinds. In fact, true business empires have been grown thanks exclusively to social media. While it can be hard to build a solid following on popular networks like Facebook, Instagram and Twitter, once you have them you will start seeing incredible benefits.
One of the very best ways to increase traffic to your website is to use social media profiles to promote your content. Consider Twitter for shot and snappy links and YouTube for more long-form video content.
One great aspect of having a lively YouTube channel as well is that you can also post your videos to your site, which will increase the amount of time that visitors spend on your site, therefore increasing your SEO and domain authority!
Post fantastic blogs
You probably know the value of blog posting to a certain degree, but there really is no doubt that when it comes to content on your actual site, posting wonderful, fun to read and informational blogs is simply one of the best things that you can do for your site. Not only do they give customers and potential customers a reason to visit and stay on your site, but it also constantly gives you fresh material to promote and advertise.
Furthermore, on top of writing great blog posts is writing impossible to miss headlines that will get people to click and read on. Consider the fact that highly popular websites such as Upworthy and Buzzfeed will have their writers develop 20 or more potential headlines before landing on the final winner for a new story. While you may not have to go through all that to come up with the perfect headline, make sure that you – or whoever is writing your fresh blog posts – does their due diligence when it comes to coming up with the very best title possible.
Identify the keywords you should be targeting
Sometimes, when it comes to using keywords, we tend to not think as strategically as we should. Everyone is guilty of that, so there is no reason to be ashamed of it! The truth is that we often look for what are the most valuable keywords in our niche and try to rank for them. But depending on how big or small your company and site are, you may have chances that are slim to none when it comes to actually ranking for those keywords.
That means that you are spending lots of time, energy and most likely money as well to rank for a keyword that you simply will never actually rank for. For that reason, it is often a far better use of those highly important resources to identify diamonds in the rough when it comes to both keywords and long tail key phrases. These keywords and key phrases may be a bit less valuable, but a lot less competitive. That means that you can reap all the benefits of ranking for them in a fraction of the time. As the saying goes, one bird in the hand is better than two in the bush. The same can be said for trying to rank for the top keyword in your niche versus actually managing to rank for one or more less competitive ones.
If you are interested in learning about keyword identification and how to perform well in content marketing and SEO during covid, see this resource and continue reading.
Improve your email rolodex
Back in the day, companies used to have huge files filled with contact information of their clients and customers. Now, all we really have are emails. However, that can be an incredible tool if you know how to use it. One great way to boost your traffic on your site is through email marketing and one of the most important aspects is having tons of emails to actually reach out. Consider promoting a discount or gift for any visitor who gives you their email address. That way, next time you decide to go through with an email marketing blast, you will have hundreds – if not thousands or tens of thousands. – of emails to actually send that blast to.
Work with social media influencers
Posting to your own social pages is one thing, working with a social media influencer who has tons of followers and is a voice of authority within your niche is something else entirely. Reaching out to social media influencers who had a following that trusts and appreciates their insight can be a great way for you to get your company, product or service in front of potential new customers. Just make sure that you do research on the influencer to make sure that their values and online persona will reflect you and your business in a strong light.