There is no universal strategy for how a business should approach its customers. Every website is visited by an interesting range of customers. Most of them have unique qualities and a different way of evaluating products. When putting together a marketing strategy, it is important to understand the different types of customers who can increase your ROI. Based on these types, you need to modify your marketing methods. Also, you need to reconsider your sales strategy based on the different types of customers.
Potential customers are required to kick-start your sales funnel. Technically, these customers are not your true clients. Yet, you need to treat them right to gain business. And, if you succeed in doing this, you will see a good return on investment. Many times, a customer needs someone who can guide them through a decision. If they have visited your website, it means that they are interested in doing business with you. And, if they choose to fill out the newsletter, and raise questions – they are truly fascinated about your work. Don’t miss these customers. Always delight them with your best offerings.
The moment a person chooses to buy from you – they become a new customer. Just like a potential customer, you need to treat the new customer with utmost care and concern. Ensure that all their doubts are clarified. Also, you need to give them a reason to spread news about your venture. According to recent stats, more than 80% of revenue seen by businesses is from their existing customers. So, every new customer is a fortune!
Most of the time, you will come across impulsive customers. These are people who can make quick decisions. But, their decisions will be positive only if the environment is correct. Undeniably, these types of customers are very easy to convince. You don’t have to spend lots of time warming up your relationship with them. Instead, make the reasons to buy your products clear. You also need to offer concise help.
Online business owners also need to offer these customers a clear checkout procedure.
As suggested by its name, these types of customers always choose products and services based on the deals and discounts. If you are willing to give a hefty reward, the chances of attracting these customers are high. These customers won’t engage in business with you, unless you give them a good deal!
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