MA, marketing automation is about automating a variety of marketing initiatives. It is to use a software platform to improve efficiency and provide greater personalization. It also assures more revenue, drives more leads, and augments the indicators of key performance.
The answer to ‘what is marketing automation’ is not easy as it creates different marketing campaigns for target audiences. It increases the personalization level vastly and has time to create creative marketing approaches. They can anticipate the audience to be motivated and to stay more engaged through the buyer journey. The advantage is that customers enjoy exceptional customer experiences, more leads, business drive, and more revenue. It is a win-win situation.