What do you do when guests are about to come to your home? You do everything to make a good first impression, right? You never feel like inviting guests for dinner if you have a cluttered home. And the same holds exactly true for websites.
You get only a short amount of time to grab the attention of the users visiting your website. Nobody will pay attention if your website is messy, with an unclear message and unclear call to action. Nowadays, online presence is the need of the hour.
If you are looking to build an effective business website, you have come to the right place. Here we have come up with the top six tips while designing your website and yielding better results.
Target audience
It is very important to know the audience your business is targeting. Knowing your target customers helps in forming useful online marketing strategies to earn the desired profits. Defining a target audience is the foremost and significant point in making digital marketing efforts. This way, you can build profiles to make an impact on your target audience.
Making websites accessible
Navigation is quite challenging for blind users. They face difficulty in moving the mouse. So, you should make your website easy for keyboard navigation for such users. Experts in the field of web accessibility consulting advise making these elements easily accessible on your website – Anchor text, Forms, URLs, CTAs, Dialog boxes, and drop-down menus. Additionally, making JavaScript Widgets accessible with the keyboard can also work wonders for your business website. For instance – If you have business in Canada, your website must follow the Accessible Canada Compliance act guidelines (ACA) to make navigation easy for specially challenged people. If you are unaware of the guideline of ACA, you can always take the assistance of ACA compliance consultants who believe that making the website accessible is an important part of building an effective website.
Easy navigation
Keeping the website design simple helps avoid distractions. So, design the website in as straightforward a manner as possible. One way to do the same is to design the website using WordPress, as it uses brief paragraphs and bullet points to increase the readability of the text. The readers should find it easy to get back to the homepage, no matter where they land. Thus, make your website easy to navigate to draw more readers and audiences.
Images with alt text
You must have heard “A picture can say a thousand words,” but what about people with low vision or individuals who are blind users? Assistive technologies like refreshable braille displays or screen readers form the back of such people. But here is the catch: neither of these technologies is able to read images or the text used in the images. That is why web accessibility consultants advise adding Alt Text to make it easy for disabled users to describe the images. Using alt attributes for the brief descriptions can work positively for you.
Simple design
Your website and webpages should not have too many distractions like GIFs, many colors, etc. It will distract the audience. Make limited use of colors, fonts, and GIFs on your website. Use short paragraphs and bullet points for easy readability. It becomes all the more important when making your website accessible for mobile devices as it determines the Google rank of your website in the algorithm. The sites having better ranking appear high on the search engine results page. If your competitor has a mobile-friendly site, but you don’t, your site is likely to go down in the customer search results. When it comes to design, a good place to start might be resources like these bluehost tutorials (especially if you have never designed a website before) as they offer clear explanations and can really make a difference to how your website looks and functions.
Best SEO practices
What is the use of the best website if people can’t find it in the search results? No wonder you should spend some money on advertising to attract prospects. But what about the organic search traffic? Bringing more organic search traffic to your site is considered more cost-efficient and effective in the long run. Every company wants to appear on the first page of the search results. And you need to use the right keywords for that. Google or any search engine keeps three aspects in mind while determining the rank of any website. Those are – indexing, crawling, and ranking.
Crawling means the audience finds your website with the help of links from other sites. So, it is helpful when the link of your site appears on other websites as well.
Indexing is done after crawling when the content on the website is analyzed for keywords, relevance, and freshness. It is very important to include new and worthy content on your website related to the relevant keywords.
Finally, ranking is done on the basis of authority and relevance. Thus, use the best SEO practices and SEO tools to make your business website more effective than ever before.
To make a long story short
Creating an effective business website is not as easy as you think. But if you follow the above-mentioned steps, you will definitely make your way toward success. Define your brand and make it easy for the customers to contact you and, most importantly, buy from you. Lastly, don’t forget to update your website often. After all, you don’t want to give outdated information to your audience, right?
