According to industry experts, eCommerce retail sales are likely to touch $6.54 trillion! But to derive a share of it, businesses are required to come up with the best eCommerce marketing strategies to increase sales. Only then will it be able to withstand competition against other brands and stand out in the market.
eCommerce Marketing
It is considered to be the procedure to promote online sore through different marketing channels. However, goals are likely to differ based on the sales funnel stage your audience is kept in. Developing an eCommerce marketing strategy will be crucial for the following reasons:
- Educate consumers on the launch of a new product
- Generate brand awareness
- Increase prospect numbers
- Driving traffic
- Boost sales numbers
- Convert more leads, etc.
E-commerce marketing tips to implement to enhance sales in 2021
1. Retargeting:
It is a highly effective and result-oriented marketing tactic to implement. Research conducted shows that about 69.58% of web shopping carts are abandoned. There could be several reasons for consumers to not complete their purchases. Be it shipping costs or high prices, retargeting is regarded as among the top strategies. Implementing this will compel your lead to visit your store again to complete the purchase. It is a simple strategy involving running retargeting advertisements on diverse platforms. AI helps to understand what your prospects prefer to buy.
2. Unique, high-quality content:
This is crucial for lead generation and increasing online sales. It helps provide potential clients with valuable knowledge about your services/products as well as generate brand awareness. You can share unique, high-quality blog posts, infographics, videos, images, etc. on different platforms. This will compel your prospects to engage with your brand. It also helps generate a meaningful relationship, thereby increasing significant traffic. Offer your leads with practical solutions to their problems, questions, and useful guides. Do the following:
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- Distribute content on different channels
- Incorporate visuals
- Emphasize user-experience
- Use the target market language
- Consider audience needs
- Plan the content type to create
3. Social Media:
To ensure success, your eCommerce marketing strategy should involve Social Media. 65% of Facebook users tend to follow or like a brand on this platform. Social media marketing is an effective tool. Numerous channels like Instagram and Facebook allow linking to particular pages and target specific audiences. Using proper strategies helps attract potential customers to your web store. It also generates higher site traffic, increasing conversions for free. You should make sure to:
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- Learn about your audience
- Select the most appropriate platform for brand promotion
- Keep tabs on your competitors
4. Personalized emails:
49% of users prefer receiving promotional materials from retail brands through email every week. This is one of the effective strategies to reach the target market and increase online sales. Consumers enjoy getting fresh content, special offers, promotional emails, discounts, and sales from their favorite brands. But it should be personalized to be more effective. For every $1 invested in such marketing strategies, you are likely to get an ROI of $42 average. You need to:
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- Create an email list
- Determine content types to send
- Use automation
- Incorporate personalization
- Analyze results
5. Affiliate Programs:
This is one of the powerful and cost-effective eCommerce marketing tip that can help increase brand awareness and sales. It also helps you reach your potential customers much faster and distribute brand messages across a wider audience. It is performance-based. This means you only have to pay affiliate partners for what has been delivered. Hire influential affiliates to promote your services/products through diverse platforms. Make sure to:
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- Promote superior-quality products
- Avoid overusing links in emails
- Provide your audience with value
- Be helpful
- Create a meaningful relationship and not just sell
- Offer value to users
Following the above marketing strategies to increase sales will enable your eCommerce business to enjoy huge profits in 2021 and beyond.
