Marketing analytics dashboard tools have become increasingly important to every kind of company, not just marketing and advertising firms. Like most dashboards, it starts with the right key performance indicators (KPIs). You can gain real insights into how well marketing is performing, and why it is doing well, or not—in other words, the real story about what’s working in your marketing efforts.
Many different types of marketing dashboards measure everything from digital marketing campaigns to how your content is performing. They provide insight into where you can go in the future, not just a look back in the rear-view mirror.
Today’s marketers are well aware of the increasing dependence on data analysis. Especially for digital marketing teams, there exists a never-ending stream of data available for every campaign that is currently running. The beauty of marketing dashboards is that like all dashboards, they can be customized in myriad ways so they can be used in a manner that makes the most sense for internal or client use.
Here are the Top 10 Marketing Analytics Dashboard Tools for Startups
1. Cyfe
Cyfe is an all-in-one online business dashboard app that helps you easily monitor and analyze all of your vital business data in one place. You can connect your website, blog, email, social media accounts, and so much more to your Cyfe dashboards. You can even bring your company’s internal data into Cyfe via custom widgets.
Cyfe helps you make better business decisions and saves a ton of time by bringing all of your business performance data under one roof and not having to log into multiple services every day.
2. Mixpanel
Mixpanel is an advanced analytics solution that can be deployed for both mobile and web. While most analytics platforms gauge page views, Mixpanel takes a different approach by measuring and analyzing the actions or steps taken by people who enter your system or application. With Mixpanel, action can be anything. For instance, it can range from someone uploading an image, streaming a video, or sharing a post.
Mixpanel was designed and developed to enable companies and organizations, regardless of size, to monitor and effectively analyze user behavior. This particular functionality was once reserved for large, heavily funded organizations.
3. Kissmetrics
KISSmetrics is a powerful business intelligence platform that lets users determine, monitor, and enhance the metrics and other elements significant to the success of their businesses. With such information turned into actionable insights, KISSmetrics has what it takes to help you create marketing strategies and improve existing marketing practices, but due to its advanced customer tracking & analyzing capacity, you will also get to use it as your advanced conversion rate optimizer.
KISSmetrics boasts highly flexible custom data plus an API that is very simple to connect. Experts laud KISSmetrics’ structure as it focuses on people, tracking customer trends and shifts, and providing users with useful interpretations of their business health.
4. Hotjar
Hotjar is a powerful new tool that reveals the online behavior and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance (conversion rates). Using Hotjar, you can now reveal true website user behavior and experiences with one central tool. All your data, reports, and data are securely stored in the cloud and are accessible at lightning speed.
Hotjar offers you some powerful tools to analyze your website’s performance. With these easy-to-use tools, you can observe how visitors are spending time on your website.HotJar also helps to improve an online form by identifying fields that trouble anyone who wants to contact you.
5. Semrush
SEMRush is the premier online competitive research tool in the marketplace today. You need professional, comprehensive data to formulate effective digital marketing campaigns for your company or client. SEMrush’s deep data has helped 448,000 users worldwide perform insightful, actionable keyword research and traffic reporting for SEO and Content Marketing.
The tool offers several metrics to help your business understand your competition, the general market, as well as industry you are in. You can use this solution to help develop your company’s advertising strategy and track the overall direction of your business.
6. Tapclicks
TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics.
The TapClicks Suite provides a complete view of marketing activities – empowering organizations to make insightful decisions.
TapAnalytics marketing analytics and reporting dashboard is a cost-effective, cloud-based solution. TapAnalytics customers benefit from ease of use, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 100 services.
7. Klipfolio
Klipfolio is a tool that makes critical data accessible, visible, and transparent. This simple yet very powerful business data platform that allows businesses to turn their company data accessible and visible to their people, with all information updated constantly for real-time accuracy.
Klipfolio also presents data in a very detailed way via beautiful and customizable dashboards, enabling users to collect the information they need to make better business decisions.
8. Looker
Looker might not always fit your business needs or the specific environment of your niche. If that’s the case, you still have a wide range of various Business Intelligence Software solutions to analyze. FinancesOnline provides comprehensive comparison options for Looker alternatives that allow you to analyze functions, pricing terms, and user reviews for a wide range of applications made available by competitors and go with the most suitable service for your company.
It’s also a good idea to study our reviews to get a full view of each program, and after getting some hands-on experience with it share your user review to aid other customers in their choices.
9. Sisense
Sisense is the only business analytics software that provides an agile solution for organizations struggling with large and scattered data. The unique In-Chip technology that powers Sisense enables it to crunch huge amounts of disparate data in seconds and join different data sources on the fly when a query is made.
Data preparation is automated and simplified, and users can easily explore complex data by asking ad-hoc questions and receiving answers that are always on time and always accurate. The end result: for the first time, businesses can gain real insight and value out of complex data – without IT bottlenecks, an assembly line of different tools, or an army of specialists.
10. Board
BOARD helps organizations reach a single vision of their performance in a simple and extremely effective manner.
Information originating from various sources is integrated into a virtual data repository shared by the entire organization thus providing business users with a customized yet unitary vision.
Its revolutionary toolkit approach, as well as delivering unrivaled speed in BI and CPM application building, customization, and maintenance, provides end-users with an advanced interactive interface. This unique capability turns the self-service creation of any report or analysis into the simplest of tasks.
