In a world where nearly one-third of us are online regularly if you only have minimal visibility online or don’t yet have a website, then you are potentially missing out on a lot of new businesses making the opportunity. In the digital marketing landscape, both SEO and PPC are essential strategies for driving traffic, increasing visibility, and achieving business growth. Where do you look first when you are trying to find a product or service, right from purchasing a trimmer to hiring a house cleaning company?
For nearly 80 percent of you, the answer is the internet. The days of leafing through the Yellow Pages or using business cards were lost in the wind a long time ago. Your customers are online, and if you are not there either, then they will find someone else who is utilizing SEO and PPC strategies.
The website is your online home. This is how people will find you online. This will be the first place they will navigate through to check your business. As the saying goes, ‘The first impression is always the best impression,’ make sure your website looks professional and easy to navigate through. Many business owners often have one question about SEO and PPC: Is One a Smarter Investment Than the other? Digital marketing is not a one-size-fits-all-all deal. Both SEO and PPC are equally effective and attractive methods of search engine marketing to make your website show up at the top of search results.
Some businesses will find that SEO efforts bring a lot of value to their business, as they help create trust and drive qualified traffic to their website.
Other businesses find that PPC gives them a huge boost in visibility that pushes their brand to the next level. In the end, neither SEO nor PPC is wrong or bad, and neither is superior to the other.
With some strong strategies, you can use SEO and PPC together. This can increase your conversion rate. Your website design must be appropriate for your business and more importantly, precisely tailored to what your customers are looking for. Include information about your business, your products & services, and means to contact you. But even after doing everything in the right way, your website needs to appear on the first page of Google or any platform search results if you want to see any real business from the web.
Before you get into PPC, it’s essential to make sure your website is SEO-friendly so that you can potentially convert your visitors to customers. In the end, whatever or however strong your strategies can be, to increase your conversion rate or to make your visitors stay on your website, your content must be connected with your customers and must be easy to understand. Choose a good agency to come up with a strong strategy to harness the benefits of SEO and PPC in a coordinated manner for the best results.
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