Ecommerce marketing strategy is all about making use of promotional strategies to drive more leads to your online venture. Just like every other business, e-commerce sites need to be marketed to potential customers. You must make use of the right tactics and techniques to appeal to target audiences. This is not easy, but it is extremely essential for your business.
Holistic marketing methods for e-commerce websites are executed in and outside the site. The three irreplaceable benefits of marketing your business would be loyal customers, increased sales, and brand awareness. Marketing strategies can be used to promote your entire business, or you could choose specific products. The choice is totally yours!
With that being said, here are a few points to help you with eCommerce marketing.
Upsell your Products
When you shop from an e-commerce website, you are likely to come across requests for supersized orders. These are premium products offered with special deals and discounts. Technically, this is a method for upselling your products. When customers have the liberty to buy something better than what they initially wanted – your business will become a hit amongst them. Up-selling is more effective than targeting new customers. When you choose to make use of up-selling, ensure that you have an idea of the customer’s actual price range. Also, you must deliver only original, premium products.
Make use of Instagram
Instagram is a stunning social media networking site for e-commerce websites. Instagram has 500 active users daily. Undeniably, this is one of the world’s fastest-growing social media platforms. It has the power to connect consumers, brands and influencers. To build a strong Instagram profile for your e-commerce website, you need good photographs and the perfect hashtags. To make your Instagram experience more organic, you should stay engaged with potential (and existing) customers.
Avoid abandoned carts
A recent study revealed that more than 70 percent of online buyers tend to abandon their carts. They choose products, add them to their carts, start the checkout process, and then abandon the items! This could be a major loss for the e-commerce website. And, if you want to be successful in this industry, you must try and reduce the volume of abandoned carts on your website. Email campaigning is an effective way of handling this issue. Remind your customers that something special and interesting is waiting in their carts! Also, don’t forget to include or call for action statements in the email.
