Naming a restaurant can prove to be one of the most difficult things that one has to face. If you are opening a restaurant and have decided on a name that does not appeal to anyone, then it could very well prove to be its downfall. The name that you would be choosing must not diet out and no matter what, should not create any recall value.
If you are reading this article, chances are you have spent a lot of time on coming up with a name and are wondering if it will fit all criterias or not. Well, if that is the case then you don’t have to worry. What you need to do is keep reading and you will have the answer to all your questions. If you are not at this stage, then you can use this restaurant name generator to be on the same page as us. Here are some things that you should keep in mind while naming a restaurant.
Short, simple, and catchy
The most important thing while deciding a name is, it should be short, simple, and most of all catchy. You want your audience to just learn the name of the restaurant as soon as they hear it. You may try to think of an over-complicated name in order to make it catchy, but it can in turn drive customers away. So, remember the golden trio and keep the name with the characteristics mentioned above.
One more thing to notice is your name should be futureproof. Futureproof in the sense that when you try to expand regionally or even continentally, a short and simple name will give you an advantage over your competitors.
Uniqueness
Apart from being short and catchy, a restaurant’s name should be unique. There are many ways to introduce uniqueness in a restaurant’s name. You can do it from a pun in the name, the name itself, the way you spell it, etc.
If your restaurant has a unique name, then it will automatically create an image for customers that stands out from other restaurants. Picking out generic names that may easily overlap with others can raise legal issues, and even if they do not, getting good returns from generic names is generally difficult as compared to unique names.
A name that catches the essence of your restaurant
Names of restaurants exist to give their identity as well as describe their characteristics. Hence, the name of a restaurant should catch the essence of the customer and provide it to your audience. Names are supposed to bridge the gap between what customers expect and what the concept of the restaurant is. This helps both customers and the restaurant to communicate well.
Conclusion
There are a lot of characteristics that a name holds and you can look into the nitty gritty and choose yourself a name that will help you build your brand. Names can even provide your backstory a title, and then open customers to interpretation. So, it’s time to pen all your wild thoughts and highlight what stands out. Ask yourself, does this name match all of the above mentioned characteristics? If yes, then you’ve gotten yourself a restaurant name.
