Many entrepreneurs and investors have been venturing into the franchise industry for its growth prospects. A franchisor allows a franchisee to…
These days, the biggest advantage you can have over the competition is understanding the current market better. It is no…
If you are looking to buy or sell a business, it is really important to consider due diligence as part…
Your business planning and your target market are connected intimately. Your target market determines the business strategy. It derives directly…
Marketers are always expected to find a balance between innovation and practice! If you decide to stick to practices from…
Market research is the process of collecting and analyzing information about marketing programs, competitors, consumers, and the marketplace. Both startups…
In this competitive world, people are constantly thinking of new business ideas. Everyone dreams of becoming an entrepreneur and starting…
Arguably, no TED Talk success story ever began with the importance of thorough market research. But it should, as marketing…
Building a company is not that different from constructing a house. Sure, you know that you have to build foundations,…
Market data analysis is a very important aspect of building and making a business grow. This technique uses all available…