One of the most acclaimed sporting events globally is the Super Bowl, and recently, the audience data for the latest was revealed. To the surprise of many, this year, the transmission of NFL broke audience records, an unpredictable fact since in 2021, there was a drop compared to previous years.
This data is not only crucial for the NFL or television networks. Every year, the most prestigious advertising agencies in the world invest millions of dollars for advertising space during halftime of the game since it is an excellent opportunity for brands to present the news of their products and for the agencies to sell their creativity. Therefore, the audience results can mean profit or loss.
The Luck of the Rams and the Bengals
On Sunday, February 13, an average of 101.1 million people in the United States watched live as the Rams beat the Bengals in a 23-20 game. These data represent the best result in the last five editions of the award of the NFL trophy since the match between Chiefs and Buccaneers in 2021 did not exceed 92 million people.
As if that were not enough, the Nielsen firm has commented that another 11.2 million people followed every minute of the Super Bowl via streaming. Therefore, if these data are added, the total audience amounts to 112.3 million people, a figure that makes it the most-watched Super Bowl since the LI edition, which was 113.7.
One of the sporting events that has been bet the most
Many NFL fans inject a dose of adrenaline into the Super Bowl through betting. Sometimes it becomes a way to support their favourite players by betting on their performance, such as in the case of Hakeem Adeniji, one of the Bengals’ most successful and young players that have attracted the most media attention.
Although the Rams are from Los Angeles and the Bengals are from Cincinnati, the NJ betting market saw participation increase before and during the championship. The reason is that gambling has been legal in this state for a long time ago. In fact, during his activity with the NFL, William Obeng was one of the most striking on the betting tables.
It is essential to know that bets are not only made for the Super Bowl but for the season of football itself. In this sense, predictions for the following year are already beginning to be handled. These predictions are primarily based on the performance of the teams and their star players during the most recent seasons.
But not everything is about sports
The Super Bowl is one of the best-structured events ever since every second counts. Another vital point that viewers look forward to is the musical presentations. This year it reached 103.4 million viewers during a showcase of Dr Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige, Eminem and a surprise appearance by 50 Cent.
Therefore, the Super Bowl is not only a sporting event, but at the level of entertainment and business, it also becomes an opportunity to stand out and cause a significant impact.