Many a time, you will come across e-commerce websites offering free shipping! In fact, some sites claim to ship products within a day or two. This is mainly because more than 60% of shoppers choose to abandon their carts when there are shipping charges. To be more precise, adding a few dollars for shipping on the entire order will “chase” your potential clients. With this being said, here are a few tips on how to offer free shipping.
First things first, you can use the product price. E-commerce websites don’t think twice about including the shipping charge along with the price of the product. This means your profit will stay the same. But you don’t need to impose an extra shipping fee.
If your customers are willing to wait for a week or more, you can consider using this option. Try to ship the product in bulk. This way, the actual shipping charge would be handled by another product.
As your business expands, you need to consider opening multiple distribution centers. When the distance required to ship the product reduces, you don’t need to worry about a shipping charge. This also means you need to engage in geo-location-based marketing.
Free shipping will not be possible on all products and services. Sometimes, you need to consider the products you offer for free shipping. This means you have to host a selected range of products with hidden shipping charges. As mentioned previously, the expensive product will absorb the extra charges. Thus, your business will still see a good profit.
If you have followed Amazon, you will come across this strategy. Many a time, Amazon chooses to ship products for just a single dollar. But the order must be above a certain value. For example, if the customer chooses to buy over 49 USD, they will be eligible for free shipping, or they will need to pay a dollar.
As a budding e-commerce business owner, you need to keep an eye on the charges imposed by the shipping service. This is why you need to hire a qualified service provider. They will ensure that every “penny” for shipping is accounted for and justified.
Finally, you can consider picking an idyllic career. They should offer quick delivery at a reduced price. Fortunately, the internet has many transportation management systems that help with outsourcing. These services reduce shipping charges for every package. Remember, free shipping will not be possible if your service provider charges a “rock.”.
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