Categories: Founder Stories

Sergey Brin – What Challenges Did Sergey Brin Face Along The Way To Success?

Google is a search engine that is widely used by many people in various parts of the world when they want to know certain details. Moreover, the company launches new products every year to satisfy the needs of business owners and users. Sergey Brin, who is the co-founder of Google, made a major contribution to its success. However, he faced several challenges in the initial years and after his growth, of which many people are not aware. Sergey Brin has managed to overcome them effectively, and entrepreneurs can follow him to accomplish their goals.

What are the challenges faced by Sergey Bin?

1. Finding a headquarters for Google became very difficult.

Brin and his partner, Larry Page, faced difficulties in finding a headquarters for Google. They started Google at a friend’s garage in Menlo Park, California, who became the vice president of the company later. In 1998, the company shifted its office to Palo Alto, California, with just eight employees after several struggles.

2. Google has funding problems

Google had to face funding issues during the initial years because Sergey Brin and Larry Page didn’t have enough money. They are not able to build the data servers that are necessary for their project. Andy Bechtolsheim, co-founder of Sun Microsystems, supported Google and gave his first check for $100,000.

3. Google failed to attract potential investors

Google failed to attract potential investors after 5 years due to a lack of ideas and other factors. As a result, the company decided to raise funds from the public and issued an initial public offering (IPO) in August 2004. Warren Buffet supported Google’s IPO to future shareholders, which resulted in positive results. However, it took more time for the company to get more investors in the stock market, and it gained more later. Brin has to implement the best strategies to earn the trust of investors in the share market business.

4. Google was accused of promoting products

Google dominated smartphones with the introduction of the Android operating system. At the same time, many people accused the company of promoting its products. Apart from this, companies have to pay 30% commissions from in-app purchases when they sell their apps through Google’s Play Store. Brin decided to reduce the commission, which increased revenues.

5. Ineffective marketing strategies

Although Google is the largest search engine company in the world, it has failed to attract users in some Asian and European countries. This is because they want Google to give more importance to local news and events. Brin has to implement innovative ideas in his business planning for this purpose, which took some years to get more users in various countries. He learned more lessons from his failures and was not scared to take risks.

6. Data theft

Many users accused Google of stealing their data without their permission, which resulted in various problems. As a result, the company has to build trust among users, and Sergey Brin developed new skills to enhance high-level protection.

7. Internal conflicts

Google has several employees, and it provides a better working environment for them when compared to other companies. However, the company has to face various internal conflicts due to its work culture. Sergey Brin decided to implement the best practices in the company to reduce unwanted problems.

8. Google faces high competition from others

Google has to face high competition from others in the market, and Brin wanted to lower it with powerful strategies. He is one of the great businesspeople who wanted to introduce new aspects and achieve success in his attempt. Brin has been able to achieve his dream through dedication and innovation.