The holiday season gives an opportunity for online businesses to gain more clients and subscribers. Shoppers are on the hunt for the perfect gifts for loved ones or themselves. And they often start their search well in advance.
While the holidays may last just a day, your marketing prep should kick off early. Want to maximize your website traffic and capture more customers and leads? Popups are your reliable weapon. In this article, we’ll show you exactly how to use them to make your holiday sales soar.
Why Seasonal Popups Are Essential for Small Businesses
But first, what is a popup? A popup is a small, dynamic window that appears on a website to deliver a targeted message or encourage a specific action, such as subscribing to a newsletter, claiming a discount, or completing a purchase.
An example of a seasonal popup
During the festive season, consumer behavior shifts dramatically — shoppers are eager to find the perfect gifts, score exclusive deals, and indulge in the holiday spirit. Popups allow you to tap into these behaviors with targeted messages that resonate.
Popups grab attention at just the right moment, whether it’s a festive welcome message, a limited-time discount, or a special holiday bundle. By aligning your popups with holiday themes, you can make an instant emotional connection with your audience, encouraging them to take action.
If you want to create the perfect popup, get inspired by our blog post featuring 49 types of pop-ups, along with real-life website pop-up examples.
Best Practices for Seasonal Popups
We’ve rounded up some practical tips to supercharge your holiday popup strategy.
Personalization
Create and improve your popups based on specific user behaviors and needs. Make them feel more relevant during the busy holiday season. Here’s how you can do it:
1. Target based on user behavior. Make your popup forms more engaging by personalizing them based on user behavior, like the pages they visit, time spent, or products viewed. For example, offer a special holiday discount to visitors spending time on a product page to nudge them toward completing their purchase. If someone adds items to their cart but doesn’t check out, trigger an exit-intent popup with a limited-time discount or free shipping to seal the deal.
Seasonal templates from Claspo’s template library
1. Use geolocation to offer relevant deals. Target users based on their geographic location to present location-specific holiday offers. For instance, offer a holiday sale popup with a local twist, such as a Christmas discount only available to users in a specific country or city. For customers in colder climates, show popups promoting winter-themed products, like cozy sweaters or holiday home decor.
Seasonal template from Claspo’s template library
1. Customize content for specific pages. Make your popups match the context of the page your visitors are on. For instance, show a popup featuring a holiday special or an exclusive gift offer tied to the product they’re browsing.
Seasonal template from Claspo’s template library
With Claspo, you can easily segment your audience and target them based on key behaviors and characteristics, making your popups effective during the busy holiday season.
Timing
The timing of your seasonal popups right can make a big difference in how effective they are at growing sales and gathering leads. For example, a Christmas sale popup will have the most impact if it goes live in early December, when shoppers are beginning to plan their holiday purchases.
Here’s how to align popups with your audience’s holiday shopping behavior:
• Pre-holiday (early November to early December): Target early planners with popups offering exclusive sneak peeks or early access to holiday deals.
• Prime shopping season (Black Friday to Christmas Eve): Use timed popups with countdowns to create urgency, or flash sales to take advantage of heightened shopping activity.
• Last-minute shoppers (days leading up to Christmas): Focus on popups offering last-minute gifts or promotions with fast shipping, encouraging quick purchases.
• Post-holiday (New Year’s and clearance sales): Re-engage with popups promoting post-holiday discounts, gift card offers, or loyalty programs to keep the momentum going.
Gamification
Seasonal popups are a perfect opportunity to add some fun and excitement into your marketing strategy. Quizzes, spin-to-win wheels, gift boxes and other simple games add an interactive element that captures attention, encourages participation, and make your visitors react.
Claspo allows you to add gamified elements into holiday popups with ready-to-use blocks in its drag-and-drop editor. For example, you could create a festive popup with a Wheel of Fortune and chance to win a holiday discount, free shipping, or a special gift. It could motivate them to enter their contact details in exchange for the chance to win.
Gamified template from Claspo’s template library
By adding gamification to your seasonal popups, you can collect more subscribers and customers while keeping the experience fun.
Conclusion
Don’t miss the chance to turn casual website visitors into loyal customers with seasonal popups. Capture valuable contact information and connect with potential buyers when they’re most ready to engage and shop. The holiday season is the perfect time for small online businesses to connect with shoppers looking for great gifts, exclusive discounts, and all the festive fun.
Whether it’s welcoming website visitors with holiday-themed offers or using geolocation to deliver location-based promotions, popups let you tailor your messaging to exactly what your audience needs.
With easy-to-use tools like Claspo, you can design popups that are timely, personalized, and impactful — giving your business the edge it needs in this competitive season. So, get those popups ready and let the holiday sales roll in.
