Aligning sales and marketing departments is the key to every business’s revenue growth. The teams work in tandem, and it makes the alignment of sales and marketing crucial. Companies without the collaboration of these two departments are sure to struggle to attain buyer engagement.
1. Focus on your customers
2. Explain the steps of the sales funnel
3. Share marketing and sales feedback
4. Ensure disciplined and frequent communication
5. Integrate the metrics of Sales and Marketing
6. Align rewards and recognition
7. Control of content management
8. Leverage automated notifications
9. Conduct monthly meetings
Source: 9 Steps to Align Sales and Marketing to Achieve Total Buyer Engagement
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