9 Steps To Align Sales And Marketing To Achieve Total Buyer Engagement [INFOGRAPHIC]

Aligning sales and marketing departments is the key to every business’s revenue growth. The teams work in tandem, and it makes the alignment of sales and marketing crucial. Companies without the collaboration of these two departments are sure to struggle to attain buyer engagement.

9 Steps to Align Sales and Marketing to Achieve Total Buyer Engagement

1. Focus on your customers

2. Explain the steps of the sales funnel

3. Share marketing and sales feedback

4. Ensure disciplined and frequent communication

5. Integrate the metrics of Sales and Marketing

6. Align rewards and recognition

7. Control of content management

8. Leverage automated notifications

9. Conduct monthly meetings

Source: 9 Steps to Align Sales and Marketing to Achieve Total Buyer Engagement

Sameer

Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there.

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