Roofing Contractors: Dominate Your Local Market with Automated Review Systems

The Hard Truth About Roofing Reviews

Most happy roofing customers don’t bother leaving reviews unless you ask them.

This creates a big problem since 93% of people check online reviews before they hire a local roofer.

For your roofing business, reviews aren’t just about looking good—they directly impact your revenue.

Check the numbers:

• Typical roofing company gets around 1,500 Google searches monthly
• Only 4-7% of people click on roofing businesses with under 4 stars
• Roofing companies with 4.5+ stars get 28-35% of those clicks

In plain English: Jumping from 3.8 stars to 4.7 stars could triple your roofing leads overnight.

But chasing reviews manually wastes time you don’t have. Automated review systems solve this problem.

Simple Solution: Email-Based Review Requests Any Roofer Can Set Up Today

You don’t need fancy tech skills to start getting more roofing reviews consistently.

When to Send Review Requests for Maximum Response

Timing makes a huge difference in whether homeowners leave reviews. Our data shows:

• Best Days: Tuesday-Thursday (40% higher response rate than weekends)
• Best Times: 10am-1pm and 6pm-8pm (31% higher than other times)
• Worst Times: Monday mornings and Friday afternoons (72% lower response rates)
• After Completion: 3-5 days after project completion (sweet spot before they forget details but after they’ve had time to appreciate the work)

Email Template That Gets Roofing Reviews:

Subject: [CLIENT NAME] – How did we do on your roof?

Hi [FIRST NAME],

Thank you for trusting [YOUR ROOFING COMPANY] with your recent roof project.

We’re a local roofing business that grows through word-of-mouth, and a quick 2-minute review would help us out a lot.

Click here to leave your thoughts: [DIRECT GOOGLE REVIEW LINK]

Thanks for your support!

[YOUR NAME]

[YOUR ROOFING COMPANY]

Pro Tip: Make a custom short link for each review site (Google, Yelp, Facebook) so you can track which ones get clicked.

Text Message Review Requests for Roofing Customers

Text messages get seen 98% of the time compared to email’s 20%. This isn’t theory—roofing companies see this difference in results.

What you’ll need:

Text Message That Works for Roofers:

[FIRST NAME], thanks for choosing [ROOFING COMPANY]! Mind taking 30 seconds to leave us a quick review? It helps our roofing business a lot: [SHORT LINK] – Thanks! [YOUR NAME]

Key Insight: Keep it under 160 characters so it sends as one text.

Implementation Checklist for Roofing Contractors

Follow these steps to get your system running:

• [ ] Create templates for different roof project types (repairs vs replacements)
• [ ] Set up tracking to know when roofing projects finish
• [ ] Create direct links to your roofing company review profiles
• [ ] Test system with your team before using with customers
• [ ] Train office staff on monitoring and responses
• [ ] Create response templates for good and bad roofing reviews
• [ ] Set reminders to check results monthly

QR Code Secret Weapon for Roofing Businesses

Most roofers completely miss this: QR codes dramatically increase review rates.

Why they work:

1. Homeowners don’t need to type anything
2. Works on printed materials (roofing invoices, thank you cards)
3. Easy for customers of all ages

How to use them: Use a free QR code generator that links directly to your Google review page. Print these on:

• Final roofing invoices
• Roof completion certificates
• Thank you cards
• Fridge magnets

Real Results Roofing Contractors Are Seeing

A Hueston client in Denver tried this system and saw:

• Roofing reviews jumped from 3 per month to 27 per month
• Google star rating went from 3.9 to 4.8 in just 90 days
• Roofing leads increased by 43% without spending more on ads
• Cost per new roofing customer dropped by 37%

Best part? It took just 2 hours to set up and now runs automatically.

Common Mistakes Roofing Contractors Should Avoid

1. Asking too early – Wait until the customer has seen how good their new roof looks
2. Making it complicated – Every extra click cuts completion rates by about 50%
3. Forgetting to follow up – 40% of roofing reviews come after a reminder
4. Ignoring negative feedback – Good responses can turn a 1-star into a 4-star
5. Using generic templates – Personalization boosts conversion by 26%

Why Most Roofers Fail With Reviews

Most roofing contractors think getting reviews depends on timing or templates.

The truth: Systems beat good intentions every time.

Roofing companies that dominate local markets don’t necessarily do better work. They just have automated systems that consistently generate reviews while competitors hope customers remember to leave them.

Why Partner With Hueston Digital Marketing

Hueston is an award-winning roofing SEO company that specializes in helping roofing companies. Unlike generic marketing agencies, we understand the specific challenges roofers face.

Sameer

Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there.

See Full Bio