Indian gambling market is growing rapidly. Even though only states of Goa, Daman and Sikkim allow actual casinos, online gambling is developing fast. More and more people are getting access to modern technology and explore different ways of gaming and entertainment. This means, the demand is huge, so the idea of launching an online betting platform has a good chance of success.
There are a few things one needs to consider to start a business like this.
Legislation
Many states do not have an explicit ban on online casinos. But only the states of Goa, Daman and Sikkim made online gambling officially legal. In many states, the law does not have a clear explanation whether it is allowed or forbidden to use online betting platforms. Offshore casinos are not prohibited, but they have certain limitations concerning payment methods for Indians. So, it is important to check the local legislation and acquire an online gambling license.
Reliable software providers
Software industry offers a wide variety of games for online gambling:
- slot machines;
- card games;
- board games;
- betting on sports;
- lotteries, etc.
It is incredibly important that clients get the best gaming experience. So, all the games on the platform must have a nice design, operate fast and well, be trustworthy and fun, and so on. Finding good gaming software providers is essential for your business. Luckily, there are so many big and popular ones, that it will be easy to offer players hundreds of games to choose from.
Website
There has to be a gaming platform, where all of the games will be displayed. The website needs to be user-friendly and stylish. The colors should not be very bright; otherwise the visitors will get tired and leave the site. Casinos usually use the dark theme with a small number of brighter elements.
Another thing to consider is security. As customers might input confidential information in their profiles, the resource has to be well-protected. Hacker attacks can destroy reputation and business.
Mobile app
The majority of people nowadays prefer smartphones to PCs. They are light and convenient, perfect for commuters and travelers. Therefore, the creation of an app is a smart move for a business. The application can include the same features as the webpage for computers, but adapted for the specifications of mobile phones. It should not require a lot of storage memory or a fast processor. But it needs to be secure and reliable.
A fine example of a mobile gambling platform is 10CRIC APK. It is a bookmaker’s office for people interested in sports betting. There is also a live casino and other gaming options, such as slot machines. This app is attractive for customers because of its design and functionality.
10CRIC app review
The 10CRIC app is fully optimized for smartphones and works on most models. Installation process is fast and simple. The design is colorful without being too intense. There is a possibility to customize the mobile client for different screens and devices.
When choosing a bookmaker’s office, customers will firstly check if it has a good selection of sports. 10CRIC betting app offers a variety of sports to bet on, including soccer, basketball, hockey, and of course cricket. There are hundreds of events, as well as the possibility of live betting. Users of 10CRIC app download it on Android and iOS.
Marketing
After setting up a business, the next step is to promote it. Indian gambling community is large, and still growing. Good strategy is important in order to reach the maximum number of people. Following these steps will help to create an effective business strategy:
- Carrying out research. Knowledge and statistics is necessary to understand how this type of business works.
- Data analysis. After all the information is collected, it is time to study the collected data and make conclusions.
- Determining competition. Even though online gambling business is still growing, there are already prominent and successful rivals. Studying them will help to find out what makes them so strong. Looking at weak and failing companies can also be useful to clarify which mistakes one should not make.
- Determine a target audience. Promotion strategies should work for the biggest group of people. Is the majority of gamblers male or female? What is their age, location, etc? It would be ineffective to promote your business for the people who never visit online casinos.
- Choosing a marketing medium. This means, that the marketing message should reach the target audience where they have the highest chance of seeing it. It might be on social networking websites, on TV, in the streets, depending on where the potential market is.
- Setting goals. Without a specific goal, it will be unclear what needs to be done and when it needs to be done.
- Developing a budget. Starting a business requires money. Some promotion strategies are cheap, others cost a lot. Careful calculation is important for choosing the best ways of investment.
- Developing evaluation of results. Monitoring the process and measuring achievements periodically will help one understand if the business is working.
These are the most essential tips for starting an online gambling business.
