Multi-Accounting: A Game-Breaking Strategy To Boost Facebook Ad Campaigns

Facebook is a popular digital marketing tool for professionals and sole entrepreneurs. Businesses use it to promote products and earn money, while social media managers make a living managing their clients’ online presence. However, to make a good income on Facebook, you often need multiple accounts to run different facebook ad campaigns or handle various clients.

Digital marketing specialists need several accounts to manage, test and scale their campaigns or promote products in different niches. Social media managers need multiple accounts because each client requires a unique Facebook profile. The challenge is that the platform has strict rules against multi-accounting. If Facebook detects multiple accounts running on the same device or browser, all of them may be banned.

Why Does Facebook Ban for Multi-Accounting?

Facebook has strict policies against managing multiple accounts using a single device or browser. In fact, Facebook banned 691 million accounts in the last quarter of 2023 alone. The primary reason is to prevent abuse and ensure a safe environment for users. People with malicious intentions might use multiple accounts for spamming, scamming, or spreading false information. Facebook aims to curb these activities by monitoring and restricting multi-accounting.

The platform uses automated software and algorithms to track user actions. These systems can detect unusual patterns, such as logging into multiple accounts using the same device or IP address. When the system identifies such behavior, it often initiates an automatic account ban with no chance to reach the support team to recover it.

The problem is that these measures can sometimes affect legitimate users who need multiple accounts for valid reasons. Facebook rarely warns users about multi-accounting concerns, leading to sudden bans without any chance to reach the support team to recover the accounts. Facebook argues that these policies help maintain a trustworthy user environment. However, this can be quite frustrating for users who manage multiple accounts for business reasons.

Reasons to Run Multiple Facebook Ad Accounts

Having more than one ad account is helpful for reaching more people and increasing conversion rates from different market and user segments. For example, you can set one account to target the youth while another account is targeting older people. This helps to segment the target audience and reach a broader demographic, boosting effectiveness of your advertising campaigns.

Furthermore, you can test multiple creative materials, messages, and strategies with multiple small campaigns before running a large-scale campaign. Testing your campaigns beforehand helps determine which approach works best for certain demographics, niches, or markets. With the performance data from these tests, you can fine-tune your key campaigns for better results.

Additional ad accounts also become relevant when your business enters new markets or focuses on new niches, as there will be more traffic to manage. Moreover, it becomes easier to follow the rules and regulations of local markets better as each account is set to specific geolocation. This way you avoid platform limitations and geographical constraints, marketing your products in different regions.

Furthermore, having multiple accounts is a nice backup plan when issues arise with one or several of them. For instance, if one account gets banned or experiences a security breach, having alternative accounts ensures that your campaigns can continue without interruption. Multi-accounting reduces downtime and ensures that your business continues with no disruption to your marketing investments and customer engagement.

How Does Facebook Know That You Run Multiple Accounts?

Social media and ad platforms like Facebook collect over 50 device and browser parameters to detect and prevent multi-accounting. They analyze various data about your device, browser, and connection. This set of parameters is called a digital fingerprint. It includes factors like device type, screen resolution, cookies, installed browser extensions, IP address, and many more.

Multi-accounting browsers like Octo spoof digital fingerprints, which platforms use to identify devices. Users can customize and adjust these parameters according to specific platforms, tasks, and needs. This customization helps users manage multiple accounts effectively by making their digital fingerprint different each time they connect. This makes it much harder for platforms like Facebook to detect that you’re running multiple accounts on the same device.

How to Create Multiple Facebook Accounts in an Anti-Detect Browser?

Let’s take a look at how you can create multiple FB accounts in Octo Browser:

1. Go to the browser download page and sign up.

2. Provide your email and create a password.

3. Follow the link in the verification email.

4. Download the browser version you need and install it following the guide.

5. Log into Octo Browser, go to Profiles, and click Create Profile.

6. Create a title, add a tag and start page links. Click Randomize to change the fingerprint and then click Create Profile.

You can also select the OS, screen resolution, fonts, geolocation, the number of CPU cores, and RAM size manually. However, make sure that the fingerprint does not raise suspicions: e.g., its timezone and geolocation should coincide.

7. Click Start, and Octo will open a new profile with the digital fingerprint you configured, following the link you’ve previously indicated as your starting page. Log into your Facebook account or create a new one.
Repeat this process to create other Octo Browser profiles. Each of them will run in a separate window and have a unique digital fingerprint.

Additional Tips on Running Multiple Facebook Accounts

Now you can create new Facebook accounts using different browser profiles and proxies. When managing these accounts, always log in through the corresponding profile and proxy to maintain profile separation. A proxy server will mask your IP address, making it appear as if each browser profile is logging in from a different location. Choose high-quality, private proxies to reduce the risk of being detected.

Even with an anti-detect browser and secure proxies, it’s essential to keep your activity natural. Don’t log in and out of multiple accounts too quickly, and avoid doing anything that looks suspicious. Facebook’s automated systems are designed to detect unusual patterns, so it’s crucial to mimic typical user behavior:

1. Spend a reasonable amount of time in each account.

2. Avoid posting the same content across multiple accounts simultaneously.

3. Interact with posts and pages relevant to each account.

4. Vary your login times and locations to appear more authentic.

Do not link your multiple accounts in any other way, such as using the same phone number or email address. Keep all details distinct to avoid any connections that Facebook might detect.

With careful planning and the right tools, you can effectively manage multiple Facebook accounts without bans and interruptions to maintain your online presence, serve your clients better, and make money online.