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HomeMarketingMost Popular Online Marketing Tools for Business Owners

Most Popular Online Marketing Tools for Business Owners

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Online marketing is a type of marketing that is popular among many people these days. You can attract a lot of potential customers easily by using this marketing strategy. Many people spend their time watching smartphones, such as tablets, laptops, or mobile phones every day. They can be considered as potential customers for your business. If you want to attract those people, you can take a look at some of these online marketing tools that are available on the Internet. These tools are recommended because they can provide a lot of features for all users. You can read many good reviews about these popular tools.

1. MailChimp Email Marketing

Mailchimp email marketing

If you want to be a successful online marketer, you should learn about how you can use email marketing strategy. This strategy requires you to send sequences of emails to your potential customers, so they can understand all the benefits of your products or services. MailChimp can be a perfect email marketing tool that is available on the Internet. This tool has a free plan for you who have less than 2,000 subscribers. This free plan also allows you to send up to 12,000 emails per month. You can try all the features that are offered by MailChimp before you decide to join any premium plans from this tool.

2. Kissmetrics

This is another important tool that you should have in your hand. It is advanced product analytics that can support your business performance. Some useful features can be found in this tool, for example, metric dashboard, customer journey reporting, funnels, behavior and trigger-based notifications, cohorts, reports, and any other useful features. You can find out everything that is working for increasing the performance of your business. This tool allows you to find any leaks that can be found in your business.

3. Followermonk

This is a perfect tool that you can use for boosting your Twitter marketing performance. This tool can give you comprehensive Twitter analytics data. Its “Find” feature allows you to search for any Twitter bios and compare several popular accounts. By looking at some popular Twitter accounts, you can take a look at their strengths. You can understand what type of content can perform well on Twitter. Although it cannot be used in any other social media platform, this tool works well on Twitter. It is a great tool for understanding your audience on this social media site.

4. BuzzSumo

Many people are using this powerful tool. It is one of the most popular online marketing tools on the market. BuzzSumo is the best tool for people who want to learn more about their potential audience. You can find any popular posts that are viral on social media platforms or search engines. This information is very useful to help you create interesting content for your visitors. It is recommended for you to try its trial version before you start getting all benefits from its premium plans. Several premium plans are offered to all customers.


This tool is recommended for you who want to improve your productivity significantly. The IFTTT refers to “If This Then That”. This tool can be integrated with many different tools and social media platforms, such as Twitter, Instagram, Google Drive, Facebook, LinkedIn, Pinterest, Gmail, and many other platforms. You can create your own “recipes” for creating your favorite integrated actions. This tool is specially created to save a lot of your time and effort. This tool is available for all users without any additional costs. Don’t forget to visit this site regularly, so you can get the latest updated “recipes” in this website.

6. Google PageSpeed Insights

As all of you know, page speed becomes an important part of your digital marketing strategy. If you have a website, you need to accelerate the speed of your website. A fast-loading website can increase the overall conversion rate effectively. You can use this tool from Google, especially if you want to increase your website speed significantly. It has a comprehensive report about your website performance. This tool can give you some improvement ideas and insights. You can follow all recommendations from this tool easily, so you can have a fast-loading website immediately.

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