Things have changed in terms of how we approach online businesses. The Covid-19 pandemic has affected so many aspects of our lives, and we probably never expected to experience so much in such a short time. And looking at the eCommerce side, the number of online businesses has increased significantly.
And there are many reasons why. First of all, a lot of people lost their jobs because of the specifics of what they do – there was no chance to work remotely. So some of them decided to pursue their hidden dreams and started online businesses. Others simply transformed their physical stores to online ones. And some just enjoyed working from home so much that they decided they want to do it for the rest of their lives.
Nowadays, with all of the innovative tools that we have, it is possible to create an online store within a day. And one of the most popular platforms to do that is Shopify. Therefore, today we want to share some most effective tips to promote your Shopify store.
Tip #1: Use Google Ads to Generate More Traffic
If you run an online business, you know very well that you are living in more competitive times than ever. Because of the reasons mentioned before, there are many more online stores because of the Covid-19 pandemic; therefore, there are a lot more competitors. So to do better than your competition, you need to make yourself noticed and generate traffic.
To do so, one of the most important factors that can boost the amount of traffic on your website is Google Ads.
And if you are not as familiar with Google Ads and are not sure if you are doing things right, you can try out an innovative and powerful Google Ads automation app for Shopify that will make things so much easier for you and your marketing team.
Tip #2: Involve Email Marketing
One of the most effective ways to promote your online store is by using email marketing. More to it, you can also use remarketing strategies and remind your customers about yourself by sending limited-time offers and creating a sense of urgency. Even though we all live in such times where there is a lot of spam, if you will not be too annoying, your customers will be happy to receive really good offers.
But before you start sending emails, you need to choose an automation tool for email sending, for example, a newsletter platform Mailchimp – it will save you a bunch of time because you will not have to send the emails manually. Plus, you will be able to access all kinds of valuable statistics after your email campaign is sent – you will be able to see how many people opened your email, how many times, and what did they click.
After you have an automation tool picked, you will need to build your email list. And the bigger it is, the better. Unfortunately, it is not an easy thing to do because subscribing to a newsletter is basically saying yes to receiving more advertising. Therefore, if you want to build a huge email list for you to work with, you need to offer something back. For example, you could announce a contest: every 100th user that subscribes to your newsletter receives a customized t-shirt for free.
Consider using contest templates to effortlessly organize and promote contests through your online store, further incentivizing user engagement and list growth.
Tip #3: Have a Blog on Your Website
A blog can help you promote your online store and generate way much more traffic. First of all, it will create additional value – it will show your customers and website visitors that you care for them and want to help them understand the product or service that they are buying better. It all depends on the business niche you are in, but appearing as a professional in your field will make your potential customers choose you over your competitors.
When you start a blog, make sure you pick such topics that would interest people – think the way your customer would think. Try to imagine what could be unclear to them and what kind of information they are missing – you could always talk to your customer service and ask them about that.
More to it, the right blog topics will help you improve your SEO – which is very important for Google Search if you want to be noticed and maybe even appear at the top of the search results. You can even create ads and ad campaigns that are linking to your blog posts – just make sure that the content on your ad and the content on the landing page – your blog post, is about the same thing. Because if it is not, then people will most likely leave your website without purchasing anything, and if you are running a pay-per-click ad campaign, you might even lose money.