As most digital marketers would put it: “Content marketing trends are the future of marketing”. True enough, many companies have already found success using this strategy, while many start-up ventures are keeping up with the pace, taking every opportunity to make their content spread like wildfire in the online world. Given its importance in today’s business scene, we can say that there is still a lot to see in content marketing trends this year.
In 2017, many content marketers are anticipating once again the trends and shifts that are bound to shape the content marketing trends world this year.
Make your content viral this year and make sure your strategy is in line with the ongoing trends in the market. Here are the key takeaways from the infographic below that you should consider if you want to make the most out of your content marketing trends efforts in 2017:
- Documentation of your content marketing strategy will become a must
- More brands will utilize visual content
- Text-based content will become more niche-specific
- User-generated content will be utilized to establish trust among readers
- Brands will start promoting their content through paid channels
- Video content will become a staple in the content marketing strategy
- More brands will tap the power of influencers to boost their reach
- Virtual Reality (VR) will gain more traction as more companies seek ways to boost their customer experience and brand storytelling.
With these trends, content marketing will certainly continue to help marketers provide their target audience with the content they want, whenever they want it. If you want to learn more, check out this infographic from CJG Digital Marketing, which presents you with the top eight that will drive the content marketing arena to 2017 and beyond.
1. Interactive Content
Interactive content such as quizzes, polls, and interactive infographics gained popularity in 2017. This type of content not only engages users but also encourages them to spend more time on your website, increasing the likelihood of conversions. By making your content interactive, you can create a more engaging and memorable experience for your audience.
2. Video Content
Video content continued to dominate in 2017, with platforms like YouTube, Facebook, and Instagram becoming central to content strategies. Live streaming also saw significant growth, allowing brands to connect with their audience in real time. Incorporating video into your content marketing efforts can significantly boost engagement and shareability.
3. Personalization
Personalization has become a key trend, with marketers leveraging data to create tailored content experiences for their audiences. Personalized emails, recommendations, and content suggestions can enhance user engagement and build stronger customer relationships. Utilizing customer data effectively allows you to deliver more relevant and valuable content.
