Do you want to improve lead generation & increase sales leads to enhance business profitability? Generating traffic to your site is just half the battle won. You need to spend a good amount of time focusing hard to increase traffic. But, without effective calls-to-actions, compelling offers & convincing lead generation campaigns, attracting quality traffic can be tough.
Proven Ways To Increase Sales Leads
1. Be precise about your offers:
Your Call-to-Action (CTA) should include being clear on what offers to make. In case, you plan to host a free webinar, then mention, “Register on XYZ to avail our Free Webinar”. Here, XYZ should very clearly convey the benefits offered. It will derive more effective results than mentioning ‘Get Free Article’ or ‘Download Now’.
2. Improved CTA positioning:
When used in a viewable space on the webpage, it can be accessed by your potential audience without scrolling down.
3. Use colors to contrast with the website color scheme:
Blending CTA excessively with site design will not work. Contrasting colors can help your site to be noticed easily.
4. Use text as well as images:
Relevant images when used can help your webpage to get noticed. It will also convey the meaning of your offer.
5. Hyperlink CTA to the corresponding Landing Page:
Without proper links, your visitors will have a tough time identifying your offers and may give up. Make sure to link all your CTAs to the corresponding landing pages. This helps increase sales leads & revenue.
6. Include CTAs in every blog post:
Choose a proper offer relevant to the generated blog post. CTA is to be included at the post bottom and link it to the landing page.
7. Place CTAs on relevant pages:
If you offer a variety of services and products, you can generate relevant offers. CTAs need to be placed linking to every offer published on the site.
8. Improve Form positioning:
Place the form above the fold to avoid unnecessary viewer confusion about what is expected on this page.
9. Match the Landing Page Headline to the corresponding CTA:
On both landing page headlines & CTA, maintain consistent messaging. You will lose their trust instantly if your landing page with an offer comes with a catch.
10. Emphasize benefits:
Your offers should be displayed clearly along with their specifications & benefits. This will help improve lead generation.
11. Eliminate Navigation & Links to maintain better Focus:
You can get crucial contact information once the prospect gets to your landing page. Avoid using links unnecessarily as it may distract your audience from providing leads.
12. Generate a ‘Thank You Page’ to increase sales leads on your site. Doing this will allow you to provide navigation & other links to engage the lead. CTA can be provided in the buying cycle’s next stage. You can request them to follow Twitter, blog, subscribe to newsletters, etc.
13. Include links back to the site:
Measuring success in achieving lead nurturing emails through an unsubscribe rate alone can be tough. Hence, you should include links back to your website to test variations.
14. Easy to scan & concise text:
No one will be interested in going through long paragraphs in their email. It should be brief similar to your landing page having valuable information, guide steps, or tips on bullet points. Also, back to the site to derive more information.
15. Come up with an attractive Subject Line:
This is crucial to improve lead generation. Otherwise, no one can be expected to check your email. Do mention the benefits offered.
Following the above ways can help you to increase sales leads & subsequent sales & revenue for your business!
