It is no secret that digital marketing is taking over the business world. With all the benefits this marketing technique offers, it is not surprising to find that almost all businesses are now online. However, keeping up with ever-changing digital marketing trends can be hard. In this article, we will uncover some of these little-known online marketing secrets, offering you a fresh perspective and innovative approaches to boost your digital strategy and outshine your competition.
You may already be using content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM) as part of your online campaign. But are you able to maximize your conversions with these marketing techniques? Why limit yourself to the same tactics if there are other options to explore? Maximize your conversion rate: check out the little-known digital marketing secrets below.
Make use of user-generated content
There are times when you run out of ideas and content to share. So why not use content generated by your customers and followers? This is one social media marketing trick you should consider applying. You get to engage with your followers, build brand awareness, and enjoy a wider reach.
Devise a hashtag that your followers can use. Pick one of your most marketable products that they will include in their posts. Craft simple instructions to snap, share and follow your brand online. Include exciting prizes for the winners. Don’t forget to ask their permission about your using their content.
Take advantage of geofencing marketing
Geofencing is a type of marketing that uses the Global Positioning System (GPS) or radio-frequency identification (RFID) technology. This allows you to take advantage of location-based marketing in the smartest, easiest, and most efficient ways possible. This also allows users to know when a mobile device goes in or out of a designated location.
If you use a geofencing service as part of your digital marketing, you can reach out to your target audience who is in a specific location you choose. We are not just talking about individuals in a specific zone. You can track when a mobile user enters and leaves your target places. It will then send ads to those users. Thanks to the better reach in ads that you spend money on, you get to boost your marketing efforts effectively.
Turn your competitors’ negative reviews into leads
Stalking may not be a good word. But in the business world, keeping an eye on your competitors is a critical business strategy. What better way to gain new clients than by reaching out to people who are not satisfied with your competitor’s products or services? What you need to do is to first find your competitors’ negative reviews. Next, you’ll need to devise a plan on how to respond to those customers without tarnishing your competitors’ reputations.
One way to do this is by liking their negative reviews. The person who has left the review will get a notification, and most of the time, they will check out your profile. If they still need the product or service your competitors have failed to deliver, you can be their alternative source. You can also try to reach out to that customer outside the channel where they left the review. Offer helpful information and insert your promotion. You can even offer a special discount to entice them to try out your brand.
There are other strategies that you can use to help boost your conversions. The three items on the list are among the little-known secrets that successful digital marketers are not so willing to share. So why not check these out and see if they fit your brand? One of these three might be just what you need to maximize your digital marketing efforts and get ahead of your competitors this year.
