Indian citizens have become more net savvy and are using computers, smartphones, and tablets to seek information and to shop for favorite products and services. As a matter of fact, online shopping Websites have gained immense popularity in a country with a population of approximately 136 crore.
With every passing day, the number of online shoppers is only found to be increasing and it comprises people of all ages and genders. Indians have lately become wary of the immense price benefits that online shopping sites have to provide. Be it for any occasion or for casual reasons, they simply love to purchase their desired items on these reputed portals.
Moreover, shopping on these e-commerce websites comes with several benefits. For instance, numerous shopping portals offer coupons and discount codes, thus encouraging shoppers to make online purchases. Unlike in-person shopping, purchasing items online can be less stressful because you don’t have to deal with a crowded store or wait in line to make a purchase.
In addition, if you have a tight schedule, you have nothing to worry about because online shopping enables you to purchase goods from the comfort of your home or any other location. Lastly, if you’re shopping for a gift for someone far away, doing it on digital platforms may be a good idea since it’s much easier and quicker to ship items to remote locations.
With that being said, there’s no question why e-commerce websites have become the destination of choice for online shopping. Therefore, if you’re purchasing something anytime soon, it’s beneficial to know that there are a large number of online shopping portals out there. However, which one to trust is quite a dilemma.
This portal is considered to be the world’s undisputed eCommerce market leader and has started operations in the country quite recently. It had a total revenue of Rs. 11,232 crore in FY19. You can purchase electronic items, CDs, books, etc. at a cheaper price with limited free shipping offers. It does not display the prices of its products. Rather, shoppers are required to check prices at in-store kiosks or phones.
This portal was started with just Rs. 4,00,000 in 2004 and by 2014, it reported crossing 60,000 crore turnover. It offers a wide range of items in almost all categories. It has become the country’s largest e-commerce player after taking over letsbuy.com. It uses segmentation strategies like behavioral and psychographic. To cater to its customers’ ever-changing needs.
This fashion & lifestyle portal is among the leading eCommerce businesses in the country and offers watches, shoes, and T-shirts at a discounted price. It is said to follow an omnichannel strategy. In FY’19, it logged a loss of Rs. 539.2 crore.
So, if you’re looking for fashion items, Myntra may be the best online shopping store to visit. Like other e-commerce websites, it also offers discounted prices for clothing, accessories, and related items. Therefore, to take advantage of these discounts and other deals, you may check some popular coupon websites that offer Myntra coupons and promo codes.
This Lifestyle and fashion store offers a variety of products ranging from home to apparel needs, etc. coupled with great discounts. Its FY’19 revenue is Rs. 204.6 crore. This business model is said to follow both the controlled market model and the inventory model.
This portal offers almost everything, ranging from online products to travel deals, local deals on spas, restaurants, etc., combined with free shipping and the best pricing. As of FY 19, its revenue was Rs. 925 crore. Their strategy is to focus on the country’s value-conscious buyers.
It is the country’s largest kids’ store selling over 70,000 items collected from 400+ top Indian and international brands. It reported earnings of about Rs. 535 crores in FY’19. It has come up with a unique strategy to reach parents-to-be directly every month providing mothers with FirstCry boxes before they depart from the hospital.
It is considered to be a Network18 Group venture and among the country’s fastest-growing entertainment & media groups. It also has managed to launch the country’s first-ever 24/7 TV channel promoting Home Shopping. In 2008. PC World Magazine awarded it with the ‘Best Shopping Site’. The consolidated revenue reported for Q4FY19 is Rs. 1236 crore. Their strategy & mantra to drive sales was ‘Shopping makes me happy’.
It is popular for its jaw-dropping, heavily discounted deals. You can get gifts, mobile and computer accessories, jewelry items, etc. here. The badge ‘Made In India’ on every local product is likely to give it a distinctive advantage over its competitors. It has reported a revenue turnover of Rs. 209.46 crore in FY’19.
This online portal offers books, mobile phones, jewelry items, apparel, watches, new/used bikes & cars, gift items to India, etc. It enjoys 40+ lakh visitors to its site every month and has its head office in Ahmedabad, India. Established in 2007, this company has managed to expand its business and has 1300 employees spread across the country. They have entered into several strategic partnerships with service providers and vendors, media companies, telecom operators, etc. In FY’19, it reported revenue of Rs. 1159.07. Check here the best ecommerce platforms for your small online business.
Established by two visionaries, this portal assures to offer its visitors an amazing shopping experience and a variety of choices. It is said to be the pioneer to help customers compare prices of different items, so as to derive the very best products worth their money. It earned a total revenue of about Rs. 628 crore in FY’18. Their marketing strategy involves creating a unique position within their customers’ minds.
In today’s digital world, online shopping has become a popular method of buying. Whether you need groceries, clothing, or household appliances, you can find and purchase all of these items from several E-commerce websites.
So, checking out the above portals will help you make the most of your shopping session and ensure getting quality products at discounted rates.
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