If you own an online retail store, chances are high that you are looking for better and easier ways to improve your conversions. Nevertheless, the ugly truth is that about 68% of your store visitors leave before they even get to the checkout page. So, you have to find smart strategies to reduce this statistic. One practical approach is using popup coupons. They are called popups for a reason. They are meant to surprise the customers when they are considering dropping the purchase.
Normally, popup coupons are automated to show up when a customer shows the intention of leaving the shopping cart or the store. However, they can also be automated to briefly interrupt the shopping exploits of the customers. This is more prevalent when you have a specific product that you want to promote or one that you want to clear from the stock. The coupons will help to drive more sales.
But, how do they improve your conversions? For one, they protect you from going through the struggle of doing a second sale. This is because the customer is able to complete the purchase on first shopping trip. Additionally, popup coupons discourage cart abandonment. By detecting the customers who are about to leave the checkout page, they are able to convince a majority of them. Nonetheless, to be able to enjoy the conversions, you have to leverage the power of pop-up coupons. You have to use them the right way.
>> Here are 6 good practices you should know:
1. Improve Checkout Rates with Exit-Intent Popup Coupons
Exit intent popup coupons can help you reduce the rate of cart abandonment significantly. Considering that a good number of willing customers give up on their purchases when they get to the checkout, you can surprise them with popup coupons to change their minds and convert them. Since the main source of cart abandonment is a high final price, you can offer them free shipping or a discount off coupon to help them complete the purchase.
2. Display Popup Coupons Which Show Dynamic Recommendations
Most customers are always looking for complementary products. You can use one product to advertise another. However, you’ll need to attach an enticement to it so as to encourage the customer to buy the other. The enticement can be in form of a popup coupon. You can also use this strategy to display your top-sellers or new products that you are introducing into your retail line. The coupons can pop up on the homepage or the product pages.
3. Generate Email List with Popup Coupons
If there’s a quick way to obtain emails from customers, it has to be offering them popup coupons. Customers won’t hesitate to drop their addresses just to have the chance of redeeming a coupon. With the email list generated, you can later send newsletters which show your finest deals and top-sellers. In the end, a good number of the newsletter recipients will go back to the store to shop.
4. Show Popup Coupons with Countdown Timers
Sometimes, all you need to convince your customers to make a quick purchase is show urgency in a popup coupon. The easiest way to do it is putting a countdown timer to it. The clock should start running down as soon as the customer sees the coupon. The customer will hurry to take advantage of the offer before it expires.
5. Run Popup Coupons for Survey Purposes
For customers who land on your store because of a pay per click campaign and are about to leave before they enter the shopping funnel, you can offer them a survey popup coupon. They are required to only redeem the coupon after participating in your survey. The survey should be designed to determine the main reason why the customers are considering dropping the purchase. This will help you improve your offers.
6. Offer Pop-Up Coupons to Unique Store Visitors
Lastly, you don’t have to offer popup coupons to every customer. You can segment your customers so that you can offer them the offers based on their shopping characteristics. For example, you can have popup coupons for first-timers, for repeat buyers, and for customers who meet a certain shopping threshold. The offer can be in form of a percentage off, a dollar off or free shipping.
Generally, coupons are effective in improving the conversion rates of your retail store. Nonetheless, you have to maximize their powers. You can start with the above practices. They are simple to implement and practical in delivering impressive market results.
