SEO is most important today for businesses to grow and Google webmaster tools are immensely useful in this sector. Most of the SEO expert trust on these tools to analyze the most important sides of your website. They focus more on the data like page errors, crawl stats and the rich snippets. You can use Google Webmaster Tools in different ways to improve SEO.
To notify the problem with your website
This tool is to communicate properly with the webmasters. These tools can drag information from Google regarding your website. If there any problem with your website, Google will notify you previously through email.
Under this Search appearance, there is the scope of HTML improvements. Google webmaster tools offer snapshots of different types of issues with the title tags and Meta descriptions. With the reports you can identify the Meta description and title tag.
Google will help you to know your target audience
There is the site setting option in the tools that may let Google identify your target audiences. You can select the area to target the audience of a specific place. With the feature, your website can perform far better in a place where you want to give exposure to your business.
Keywords of the content
You will get the content keywords under your Google index. Google webmaster tools will help Google to find the keywords. It helps in finding the keywords and variations of it that you have used on your site. It will also help you to find out whether you need to have more content on the basis of those keywords and the pages on where the keywords appear.
You can keep the tracks on every incoming link
It makes you know the number of links that points down your website. It is quite important for your website. You will be able to know the websites that linked to you, the terms associated with the links and you will be able to know the pages that have more links. If there any problem with the links, there you will find the download latest link option. It will help you to find out the link that causing issues and you can delete the Bad link on the basis of those data.
There are also data markup helper, site maps and Removing URLs, etc on Google webmaster that may help you to improve the SEO of your website.