Do you know Google adopts around 200 ranking signals to decide which content should appear at the top of search engine results? The algorithm pays specific attention to the content that a particular web page provides to give the audience the exact information they are looking for. As search engines update their algorithm in a frequent attempt to enhance user engagement, SEO is among the most important parts of internet marketing. Consequently, SEO plays a crucial role in your online presence. For improving brand exposure and traffic, hiring an experienced SEO expert is essential.
By focusing on your SEO, you choose latent and primary keywords that are connected with search intent. Your site’s success depends on the way it optimizes SEO and conversions. It attracts more traffic and gives you a chance to convert the audience into customers.
Source: How to Optimize Your Website for SEO and Conversions