Marketing strategies are necessary for a business because they provide ways to increase sales in markets. However, a business should measure the effectiveness of marketing strategies that will help it make the right decision. Measuring marketing effectiveness is crucial for a business to improve its go-to strategies over time. It even provides methods to increase revenues and ROI significantly. On the other hand, a business should choose some metrics to measure the effectiveness of marketing communication strategies with accuracy. They let a business focus more on its goals and objectives, which helps get optimal results.
9 Key metrics to track the effectiveness of marketing communication
1. Pipeline growth
Pipeline growth is one of the metrics that allows a business to track potential customers in the sales process. To assess a sales pipeline, businesses should evaluate the new opportunities and new leads per week. This will help determine whether customers are willing to make a purchase.
2. Conversion rate
The conversion rate is another metric to follow to measure the effectiveness of a marketing campaign. A business can measure how many customers buy a product or service after visiting a website. It should consider generating leads and driving sales in digital campaigns such as email marketing and social media marketing. Furthermore, using Google Analytics will help track a website’s conversion rates with accuracy.
3. Bounce rates
Bounce rate is a critical metric that provides ways to measure the success of a marketing strategy. It allows a business to know the number of visitors who have left a website without any further interaction. Nowadays, several tools are available for this purpose to know the bounce rate in digital campaigns and help reduce it.
4. Unique visitors
Unique visitors are a reflection of the audience size and a business should evaluate its website performance in search engine results. They will visit a website at a particular time to learn the details of a product or service. A business can use Google Analytics and time tracking tools for this purpose, which help implement strategies accordingly.
5. Page view
Page view metrics allow a business to know how a page on a website attracts visitors. A business website should have the proper brand architecture to create the best impression on visitors, enhancing marketing communication. A business should consider creating great content on attractive web pages that can influence buyers effectively. Another thing is that it provides ways to reach more customers with a quick turnaround time. A time tracking tool also helps to know the time spent by visitors on a website.
6. Search engine traffic
Search engine traffic is another metric that allows a business to know the effectiveness of a marketing strategy. Google Analytics is the right tool for this purpose because it enables a business to improve its marketing campaigns.
7. Social media marketing
Social media marketing is a key metric to determine the success of a strategy. It becomes easy to know the number of prospects after posting great content. If a business has low engagement rates in social media, then it should improve marketing communication with effective strategies.
8. Content marketing
Content marketing is another metric that allows a business to evaluate the success of a campaign. A well-structured content provides ways to generate more leads. It will make the call-to-action (CTA) more effective which leads to easy conversions with high success rates. Get A Discount On Your Seeking Alpha Premium Subscription With These Coupon Codes
9. Email marketing
Email marketing is one of the effective digital marketing strategies that allow a business to generate more leads. A business can determine the success of a campaign by comparing click-through rates (CTR). It should focus more on building brand architecture in email campaigns to get the desired outcomes.