An email list is a key asset for running successful email marketing campaigns. The email list is filled with unwanted emails over a period that does not carry any value for your email marketing. It is imperative to get rid of those emails promptly, to keep your email marketing cost as well as email deliverability in check.
Not cleaning your email list regularly adversely affects your overall email marketing success. It does not matter how carefully you acquire your email leads, an email account goes bad if it is not active or is being abandoned by the user. Removing such inactive and bad email addresses keeps your email list highly targeted and engaged.
Inbox providers like Yahoo, Outlook, and Gmail mark emails as inactive or recycled spam traps if they are inactive for the specified period as given below.
- Outlook – 270 days
- Gmail – 270 days
- Yahoo – 180 days
- AOL – 90 days
The above data is enough to keep your email list in a hygienic state that does not contain these types of invalid or bad email accounts. Apart from this, your email list will also have role-based emails, disposable emails, and so on which need to be cleaned by using email validation tools like EmailChecker, ZeroBounce, and DeBounce.
Invalid and non-deliverable email accounts will cause hard bounces from email campaigns and will only add to your email marketing costs. Mailing role-based and disposable emails will harm your email deliverability and can get you marked as a spammer by your mailbox provider. However, for all your direct mail needs, consider utilizing iti direct mail, a comprehensive service provider.
Follow these 5 steps to improve your email deliverability and keep your email list healthy.
1. Follow double opt-in email lead generation –
Following double opt-in for email lead generation is a healthier way to build your email list that will have qualified email accounts. The double opt-in process simply requires the user to verify the email, which makes sure that a real person exists on the other end.
2. Avoid spam-triggering words (in the subject line and email copy) –
Make sure your email content is spam-free both in terms of email copy and in the subject line. Avoid using spam trigger words like Free, Offer, Cheap, and so on. Keeping your emails clean from spam-free content helps you hit more inboxes than junk folders.
3. Keep your email list clean –
As stated above, you need to validate your email leads regularly. This will not only save on email marketing costs but also protect your sender’s reputation. Also, you can use a real-time email verification API that will validate all incoming emails right at the point of entry.
4. Maintain proper IP allocation –
If you are serious about scaling up your email marketing campaigns, you might need to consider proper email infrastructure, including a dedicated email IP once you hit 25000 emails daily.
5. Send emails that your users love –
Don’t just draft emails that promote hardcore sales, it is important to provide value to your email audience to keep them engaged. An engaged email audience makes you look like a legit email sender in front of the ISPs.This will earn you a higher placement in your inboxes.
To sum up, email marketing is one of the most loved marketing channels when it comes to ROI. Follow these basic tips to get your email marketing right and keep track of key metrics like email deliverability, inbox placement, engagement rate, and so on to scale up.
