Domain authority, or DA score, is a number that indicates the authority of your website. This metric is owned by Moz, one of the most popular SEO companies in the world. High domain authority can increase your chances of ranking your website on Google’s search results page. Then, you are able to get significant organic traffic from Google. This metric is a score between 0 and 100 for predicting how well your website can rank on the search engines.
According to Moz, domain authority is calculated by considering many different signals, including the number of incoming links, the relevancy of incoming links, the quality of the website’s content, social signals, the overall SEO performance, and any other factors. The DA score is calculated based on the logarithmic scale. It is easier for you to improve the DA score from 20 to 30 than to improve the score from 70 to 80. The DA score will change regularly, so you can evaluate your SEO performance easily. Here are some useful tips on how you can increase your domain authority score for your website.
Tips for Improving Your Domain Authority Score
1. Work on the off-page SEO campaign
This is the first tip that you can follow, especially if you want to increase your domain authority score. Your link profile will be the most important factor that you have to consider. Websites with strong and clean link profiles usually have a high DA score. A website can have a strong link profile when it has incoming links from high-authority and related websites. You also need to have many different unique domains that link back to your website. Don’t forget to reach out to other bloggers so you can get good links from other websites.
2. Optimize your website internally
If you want to have a good DA score, you also need to optimize your website. You need to have a good on-page SEO optimization campaign. There are some important things that you have to do, especially when you want to improve your on-page SEO campaign. You need to optimize your content titles, descriptions, headings, and URL structure by adding keywords to these factors. You need to use your keywords naturally in your content. It is important for you to avoid keyword stuffing when optimizing your on-page SEO campaign.
3. Create a mobile-friendly website
It is another recommended tip that you can follow, especially when you want to increase your domain authority score. More than 60% of users are going to use mobile devices instead of desktops or laptops. Google is going to use the mobile-first index for indexing all mobile-friendly websites. Having a mobile-friendly version of your own website can have a positive impact on your domain authority score. There are a lot of website templates that are specially created to offer a responsive design on your website. It is very easy for you to create a mobile-friendly site today. You can also use the original Google’s mobile-friendly test tool for checking your website.
4. Increase your social signals
The domain authority score is going to use social signals as one of the most important factors to consider. Most websites that rank highly on Google usually have many shares, likes, tweets, comments, and other social signals. You need to have several social media profiles for promoting your website, for example, Twitter, Instagram, Facebook, and YouTube. Don’t forget to have a social media button on your website, so your visitors can share or like your content instantly. Don’t forget to check the appearance of your website after you put social sharing buttons on your page.
5. Improve your internal linking structure
The domain authority score is going to consider the internal linking structure as an important part of the score. It is recommended that you have a clear internal linking structure in order to improve the overall performance of your website on Google. You can use any internal linking tools that are available on the Internet today. These tools are very useful to help you find any internal linking opportunities based on the relevancy of any pages inside your website. These tools are specially created to strengthen the overall on-page SEO campaign of your website, so you can improve your website’s ranking on Google.