Nowadays, life without Instagram is hard to imagine. Even buildings and other materialistic objects have their profiles. It is even funny how one app has managed to win the love and attention of the whole world. There is no reason to mock if it’s good or vice versa. At some point, it is our reality that we have to deal with and we try hard to adapt to these conditions. Instagram has become a marketing tool for brands, which is no surprise.
The reason for this is that it is a user-friendly platform with a great number of opportunities for growth. There are billions of accounts on Instagram and not all of them may have good intentions. To feel safe, we recommend you get Instagram dp by Toolzu, which allows you to download profile pictures in full size so that you always know who is texting you or just wants to follow you.
Instadp stories tool gives you the opportunity to watch stories and full-size pictures anonymously. It will become a great tool for promotion and making your Insta experience more convenient. Here are other efficient things you should do to promote your account and attract new audiences.
Communicate with your audience
Modern realities of business imply a lot of feedback. Previously, businesses used to create a sort of distance between customers and a company; however, now the closer you are to your customers – the better.
Audiences like the sense of power, as if they can influence something that is happening inside their favorite company. It’s easy, we all get more involved when we feel like our opinion matters. That’s why our potential clients should always know that they are important, which will develop a sense of trust.
To gain this wonderful effect you should communicate with your target audience on a regular basis. Create Instagram stories asking for their opinion, reply to their comments. If you are a personal trainer, use software to create exercise demonstration videos and ask people to name that exercise.
You should also make giveaways and different contests. This will attract new audiences and attract the attention of new customers. Never ignore direct messages, reply to your customers immediately and in a polite way.
Develop your own aesthetics
Instagram is all about visuals. You can’t make your customers interested in you if you have a mediocre design. You should make your account stand out among the crowd by creating your own particularity. For example, you can use catchy bright colors, or unusual patterns which look good with each other.
At some point, the design of your posts and stories will be associated with the quality of your products. That’s why this point can’t be overlooked. Edit your pictures with the help of versatile apps and services, which can really turn the process of Instagram promotion into a creative process. We recommend Canva, Snapseed, and VSCO. They offer a variety of free filters and options to edit your pictures.
Instagram offers its own advertising tool. The prices for Instagram advertising are pretty reasonable, you can regulate it on your own. The more you pay – the more effective advertising will be. You can agree on the options Instagram offers you automatically or you can set the target yourself.
For example, you may choose the number of days and people, region of promotion, most relevant topics, etc. Advertising in Instagram stories works more effectively than with the help of posts. Instagram advertising really produces good results, so we recommend you not to ignore this opportunity.
Master your writing
We’ve already mentioned that Instagram is mostly about visuals, however all the captions you provide your pictures with still matter a lot. People almost always read the captions, especially when they’re genuinely interested in you.
So, mind your writing. Create fascinating long-reads that won’t make your followers bored. Use short captions like inspirational quotes to attract your followers in stories. Words may have a wonderful influence on people’s minds, so don’t ignore this opportunity.
Now you know the basics of Instagram promotion. Of course, there are much more fascinating tools you can use. However, when you’re at the beginning of your journey, the basics are enough to get into the topic and improve your Social Media Marketing experience and efforts.