Did you know that half of all businesses are investing in their SEO strategy this year? Are you part of this 50% or is your business missing out on the amazing benefits of bringing in organic traffic every day from the search engines? If you’re trying to improve your SEO strategy, then one tactic you’re likely working on is building backlinks. Don’t worry if you’re not sure how to get high-authority backlinks because you’re in the right place. Keep reading to get our best backlink advice for your business.
What Is a Backlink?
Any time another website links to your site, this is called a backlink. The more backlinks you have pointing readers toward your website, the more authority you can build for the search engine’s algorithms.
Not all backlinks are created equal. Links from high-authority websites will tell the search engines that your site has quality content. This will build your authority based on the perceived authority from these external sites linking to you.
Why Get Backlinks?
As mentioned, backlinks from high authority sites are similar to social proof from those websites. The search engine algorithms will transfer some authority “juice” from any site linking to you. This is why getting links from sites with as high domain authority as possible is important.
If you’re building brand awareness and working to drive referral traffic to your website, then backlinks can be a great strategy to accomplish both.
How to Get High Authority Backlinks?
Not all backlinks are created equal. And the more authority a website has, the harder it can be to get a link from them. That’s why you need to create a backlink strategy to help you benefit from this important aspect of your overall SEO strategy.
We’ve rounded up our top four backlink tips to help you build external links to your website.
Create Amazing Content
There is more content and information available to people across the world than ever before. If you want your content to get noticed above the noise then you need to create new thought leadership content in the form of infographics, videos, and posts that answer your reader’s questions.
Connect With Reporters
You can do this in several different ways. The most common way to connect with journalists is to use Help a Reporter Out. This is a helpful website that connects people in much the same way as a dating site or social media.
Reporters put out their requests and anyone can answer. If the reporter uses your answer in their story they will mention your name and link to your website.
Publish Guest Posts
Many business owners today worry that guest posts no longer bring the same value they once did. However, any signal from a quality website vouching for your business is a great asset to your business.
Guest posts are still a great way to build backlinks to your website. They also offer you an opportunity to build your authority and brand awareness by sharing the wealth of information you know about your industry. Don’t ignore this important aspect of your backlink strategy.
Track Your Work
As you work to build your backlinks, you’ll find that you might quickly become overwhelmed with remembering every link or outreach campaign. To get the most from your efforts you need to track your work.
You can do this the analog way, with pen and paper. Or you can create a spreadsheet that tracks each of your current links as well as who you’ve reached out to and when you should follow up.
However, the best way to track your backlinks and outreach campaigns is to use dedicated software built for this purpose. To learn more, you can read this guide to learn the easiest way to manage your backlinks.
How to Get High-Authority Backlinks
Now that you know how to get high-authority backlinks, it’s time to get to work reaching out to other site owners today. Take the time to follow these tips and be sure to bookmark this article so you can return each time you work on your backlink strategy.
For more great information on this and other topics, check out the rest of our blog.