If you don’t know how to edit videos online, you are at serious risk of not being seen by your audience. But watch out: just so you have a sense, by 2025, the forecast is that 75% of all mobile traffic in the world will be to access video content.
And even today, most people would rather watch a video than read about a product. That is, if you’re not producing video content yet, chances are, that part of your audience is ignoring you. And not because you’re not interested in your product or service, but because you’re not offering content in the most consumed format.
Knowing how to edit videos online well is what sets you apart from your competitors. Because it’s through good editing that you can get your message across the way you want. And, thus, you increase the chances of having your business seen by the public and of selling more.
Curious to know how to edit videos online using an online video editor and video background removers?
So, continue reading, we are going to show you the step-by-step instructions that are crucial to understanding the process of editing.
If you’re already thinking about opening the video editing program and importing all the files you want to edit, wait a minute. Because the process of editing video is a lot like taking a trip.
You don’t just take the clothes out of your closet, throw them in your bag anyway, and get in your car not knowing where to go. And if you risk doing that, the chances of going wrong are great.
The same thing is true with edit videos online. Before starting to cut the raw material, i.e. the complete recorded video without edits, you need to prepare to embark on this journey by going through these 3 steps.
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It’s like setting your travel destination. You won’t be able to plot a route until you know where you want to go.
The same thing is true with a good video. You can only decide what the best stretches are when you know what you want to achieve, and what your ultimate goal is.
What kind of reaction do you want to provoke in your audience? What do you want people to think or have learned after watching the video?
If you’re going to travel to a cold place, you know you need to bring warm clothes, gloves, caps…
You may not necessarily know which exact pieces you are going to bring. But knowing what you need is the first step in starting to organize your suitcase.
Once you’ve defined what message you want to get across, you need to select the elements that are needed to prove your point.
For example, to show how your product or service transforms people’s lives, you need success stories, and testimonials from customers who have changed their lives.
Now that you know exactly what you need, you can start looking through the raw material and selecting the parts you intend to use.
Going back to the previous example, what you need to show how your product or service transforms people’s lives is testimonials. When selecting the material, you know that you will need people talking about the results of your product or service in their lives.
Selecting video snippets is easy when you know the necessary elements to convey your message.
Now that you’ve selected the material you’re going to use in the editing, it’s time to get your hands dirty.
Regardless of which program you decide to use, the steps to edit videos online are pretty much the same. The main differences between software are the features they offer, their appearance, and shortcuts.
But the basics, the beans and rice, are the same.
The first thing you should do is import the files you’ve already selected to use in your video, that is, you’ll place them inside the project in the editing program.
Depending on the program, you can do this in different ways. The most common are:
There are two ways to do this.
The simplest way to edit videos online is to put the raw video you want to edit right on the timeline cut where you want it to start and end, and delete what you don’t need.
If possible, mark snippets’ start and end points and drag desired parts to the timeline with your software.
Once you’ve sorted out all the snippets you want to use, it’s time to piece it all together into a logical sequence.
You’ll notice that during this step you may need to re-adjust the beginning and end of some clips (the snippets) so they can better fit with the previous or the after. This makes the cuts between one image and another look smoother.
Imagine you are editing a video that is a customer testimonial telling how your product has changed their life.
It would probably be boring if you only showed the customer talking for several minutes.
In this case, it’s interesting to have complementary images that illustrate what he’s talking about.
For example, the customer shows how he used the product or the end result.
After assembling the base video and organizing the testimony excerpts, it’s time to enhance the story by adding complimentary images.
Sound mixing is the work during editing to organize the audio within the video.
Videos with background music often start higher and then lower to make speech clearer.
This step includes sound quality improvements like noise reduction, adding music and sounds, and adjusting clip volume for consistency.
It’s strange when a video abruptly changes volume, with one line being much louder or quieter than the rest.
This is an optional step, but we highly recommend it.
Subtitles should be used when it is difficult to understand the person’s speech, either because it is in another language or the diction is not very good, and in videos in general for social networks such as Facebook and Instagram.
Because it’s quite common for people to watch these videos without audio. And, in this way, subtitles play an important role in conveying the message.
Before rendering the video, you should add subtitles as the final step. This way, you will know precisely what requires subtitling once everything is prepared.
To finish editing and you can publish the final video, the last step is to render and export.
Rendering is the process the program does of taking all the information you put into it and transforming it into the final video file that will be saved on your computer.
This process can take a while depending on the size of the video and the amount of elements it has. That’s why it’s important never to export the video until the last minute. After all, as the program itself does this process, you can’t control it.
Video is the most consumed content format on the internet. And if you’re not producing yet, you run a big risk of being ignored by your audience, because people prefer it to any other type of content.
But recording is not enough, you also have to know how to edit videos online to convey the message you want in the best way. Since it is necessary to understand the logic of video editing, it is not always easy to use the most advanced software. Thus, it is very important to know tools that allow simple editing while offering the main functionalities.
Typito is a very intuitive online video editor, which offers multiple tools to create eye-catching and amazing videos. Check it out and start your editing journey online in minutes!
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