Often people use stickers as collection items or for decorating their gadgets. Stickers are also a pivotal element of your brand promotion and customer engagement. Depending on their features, stickers can be made to fit different applications and needs. So how do you choose the right custom sticker size?
Why Custom Sticker Size Is So Important?
Without a doubt, the size of the sticker shapes the final appearance. If you are using them for brand promotion or marketing, the logo, message, or brand name must be visible. However, if you want to add security features to your stickers, like 3-D holograms or QR codes, the shape can be a little smaller too as your main intention is not branding but to add safety and security measures.
So, let us find out how you can create the right size for your custom stickers to give a visual appeal and send the right message to onlookers.
Find Out The Purpose Of The Custom Sticker Size
If you want to design custom vinyl stickers for your business, first get clarity about their purpose. Do you want your stickers as a promotional item? Do you want to brand logos or brand names through it? You need to have an idea of how your end customer will use it. For example, will they use it for decoration or safety purposes or display signage?
Even you may put up stickers at your company premises to showcase your brand to visitors. If you want them to be put on the walls, doors, and windows, ensure the fonts and brand name or logo are visible from a distance.
Find Out What To Include In The Sticker
You need to know exactly what words to include in your sticker. Sometimes, you can create stickers that display only the brand image or the logo. But on other occasions, you can put up a message or include taglines alone or with a brand image and logo.
The power of words in stickers goes a long way to grab the attention of the audience. Hence you need to come up with unique phrases that give meaning to your brand and the products that you want to sell.
Putting the brand name, image, and logo along with a message requires you to fit all these inside the sticker. Since most stickers are not more than a few inches in length you need to use space judiciously for the image, logo, and fonts.
Here are a few important words on how to save space and include phrases in the sticker-
1. Ensure that the logo and brand name are in the same color on the sticker.
2. Give a vibrant font and color combination for the brand logo and message
3. Keep a large, bold, and highlighted font for the brand name and message inside the sticker
4. Design the sticker in such a way that each item is visible. For example the brand name, logo, and the message
5. Avoid overcrowding the sticker and keep your message simple and short to depict a powerful message
A Few Steps to Know About Custom Sticker Size
Contact With Sticker Manufacturers And Artists
Your first task to make custom vinyl stickers is to get in touch with a sticker manufacturer or artist if you want to customize the design and shape. They can help you to figure out the shape based on your needs.
Ensure To Put Up high-resolution Graphics On Stickers
You would want the stickers to be visible to onlookers. So while using dyes or vinyls make sure the items have high resolution, blood colors, and detailed graphics in them.
Selecting The Manufacturing Items For Sticker
Most of the time, stickers are made of either dyes or vinyl. But the problem is that these are harmful to the environment. Do you want to go ahead with them or use more sustainable and eco-friendly items like cotton, paper, and other plant extracts to create stickers? Yes, this may cost you a lot more, but it will surely give a strong message of your commitment to protecting nature and the environment.
Final Thoughts
Selecting the right custom shape for the stickers is important. If you want to put up stickers for promotion on walls naturally it has to be a bit large. For handouts and gift items sticker sizes can be smaller but you need to display your message and brand.
