Building a small business from the ground up can take time, effort, money, and plenty of support. However, it can also take some of the best technology that assists both your staff and customers. If you’re trying to make as many improvements as possible, consider starting with your point of sale (POS) system. You may then be able to experience some of the following benefits for yourself.
Increased Profitability
When business owners learn that POS systems may be able to bolster their bottom line, it’s only natural that they’ll start comparing systems like Clover vs. Square to find the most desirable option.
As some of the highest-rated POS systems allow you to create targeted marketing campaigns and learn buyer behavior, you may be able to make more sales than you did before you invested in a POS system. Increased profitability may also come from higher productivity levels from your chosen system’s automation features.
A POS system that will function fast will increase your store’s speed of service, and you will see a surge in transactions as you’re able to serve customers quickly, and they will be returning to your store repeatedly.
Additionally, the highest-rated POS systems will give you transactions by the hour reports and line-item reports so you can make the necessary forecast for your store. When you have all the required information, you can adjust stocks and staffing to run your business and keep your customers happy efficiently.
Online Ordering
In recent months, more people have been seeing the value of online shopping for convenience and cost savings. However, some businesses are missing out on extra sales because they don’t have a system in place to offer online shopping and delivery.
Some of the best POS systems can help with that. Some come with online ordering platforms for customer convenience, along with built-in driver tracking. Your customers can even use your POS to make online table reservations.
The ease of getting products has become a big trend in the past years since people are more inclined to stay at home to avoid the stressful commute and get exposed to diseases outside. When customers can use their mobile devices to access a store’s menu and products, your availability amplifies a positive image to many people, and customers recognize your brand as reliable.
Smarter Stock Purchasing Decisions
Unless you make a point of counting every piece of inventory you own daily, which could affect workplace productivity, you may not know how much of each item you have and what’s selling well or not. POS systems have stock control systems to offer this information.
Once entered into the system, you can find out how much of each item you have in stock, what’s getting low, and what customers are buying. The more information you have, the more informed you can be to make sound stock purchasing decisions.
A More Organized Kitchen
The more cost-efficient a kitchen is, the more profit your business can see. However, it can take the most advanced technology to see the results you desire. Take full control of your kitchen operations and restaurant management, right down to recipes, a digital menu board, and sales statistics, by investing in a POS system.
Your POS system can help you manage inventory and track stocks more efficiently. Additionally, it can help you trace variances and determine if you have items missing to theft or pilferage. Knowing their status can give you time to rectify stockouts and avoid customer complaints when you have fast-moving items in your inventory.
Not only could it save you money, but it may also limit how much wastage your restaurant produces for the benefit of your bottom line and the environment.
Better Marketing Options
Marketing can cost a lot of money, so you want to make sure you’re using a marketing method that’s going to produce the most bang for your buck. It may surprise you to learn that your POS system may be able to help.
Since it can capture your customers’ purchasing information and trends, it can help you create targeted marketing campaigns. The more targeted your advertising efforts, the higher your chances may be of bringing in paying customers.
POS systems equipped with the latest technology can also integrate other essential functions like customer loyalty programs so you can implement one in your store. For example, customer loyalty programs increase your store’s traffic and build a solid brand image.
Even if you’re reasonably happy with how your sales are looking, there’s always room for improvement. If you don’t have a POS system, or yours is out of date, it may be worth looking at the available options to future-proof your business.
