Despite being around for over five decades, translation technologies have only gained mainstream adoption in the past few years. As the world becomes more interconnected, modern businesses can use translation technologies to explore global markets and counter language and cultural barriers. New technologies like artificial intelligence, machine learning, and natural language processing have also enhanced the efficiency of translation technology tools, resulting in more accurate translations. Here’s an overview of how modern industries can benefit from translation technologies:
Modern tech products are used by global consumers, so tech companies interact with multiple markets speaking different languages. Leading tech companies have headquarters in the US, China, South Korea, Japan, Canada, Taiwan, the UK, and other countries. These businesses have cross-border operations and communicate with clients in many languages. To meet their marketing and communication goals, tech giants utilize translation technologies. Technical documents, software documentation, navigation captions, annotations, marketing materials, and press releases are delivered in multiple languages to make technology available to more people. Translation and localization technologies can help tech companies reach new audiences, allowing startups to thrive in the global market.
Brands in the gaming industry distribute products to different regions globally, which requires communication in multiple languages. For instance, real money game providers supply slots, table games, live shows, and other products to gambling websites that serve players from all over the world. Leading online casinos leverage translation technology to provide website information in multiple languages used in the countries they serve and offer a convenient and accessible way for players to enjoy their favorite casino games.
The casino can provide the terms and conditions, bonus information, sign-up process, banking information, and other segments in the various languages they support. Translation technologies also help in managing customer service interactions from different geographic locations. Instead of hiring translators for every language, gaming providers can use technology to translate audio and written communications instantly.
Banks and other firms that offer financial services can use translation technology to spread their services across the globe. To achieve international success, financial institutions must understand their target markets and provide comprehensible communications with clients, partners, customers, and personnel. Banks and financial institutions must localize all content, marketing information, and other offers to the regions they serve. Translation technologies help banks, finance companies, securities exchanges, funds, investors, and insurance providers to communicate their messages clearly and optimize content to appeal to new markets. Technology also reduces the cost of professional translation when financial institutions enter foreign countries where people speak different languages.
Healthcare providers and companies in the pharma industry are required to adapt to international markets. Doctors and other practitioners must provide accurate information to their patients even if they speak different languages. Modern practitioners can leverage instant access to translation tools to enhance communications and patient interactions. Translation tools and services also help doctors, nurses, and patients in interpreting technical documents, reports, manuals, electronic health records, research, drug prescription information, diagnoses, and more. Wrongful translations can put patient lives at risk, so practitioners can’t rely on computer-aided translations alone. Certified human translators and providers are still needed for critical translations, especially when expanding to new regions. However, translation technology provides prompt translations and can help during emergencies.
Advocacy is a big part of attracting international visitors and it can’t be done without accurate translation. Companies in the travel and tourism industry need translation services to market their destinations and services to visitors from foreign countries. Translation technology offers instant access to advocacy material in different languages. Travel companies can create a unique message and translate it into multiple languages for different countries.
Accurate translations can also improve the guest experience, encouraging return visits. Restaurants can use translation services to make menus, courses, and pricing information more understandable to guests. Hotels can also use the services in various communications, including brochures, notifications, billing, and more. Translation technologies and services enable tourism companies to offer services in a wide range of languages.
Translation technology has massive applications in the education and learning sector, which is all about information and communication. Educators can use translation to provide course materials, exams, textbooks, admission forms, and school records in various languages. Scientists, researchers, and trainers also rely on translation services and technologies to get accurate interpretations and share knowledge and discoveries. Translation technology provides instant translation for e-learning courses, textbooks, videos, audio, and other content, so students from different locations can overcome language barriers to learning. The benefits aren’t for students and educators alone. Online learning institutions can use translation services to reach more students in various countries, creating global schools that offer access to high-quality education to anyone with an internet connection.
Translation technology includes computer-assisted translation tools, translation management systems, and machine translation software. Modern advancements in AI technology and natural language processing have enhanced all these areas, resulting in near-accurate translations for popular languages. More robust tools have emerged since Google launched neural machine translation in 2016. All industries that offer globally-consumed products and services can benefit from translation technology to reach new consumers. The technologies help to provide comprehensible marketing information and communications required to conduct business.
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