It takes a lot more to impress a customer than just having a good product. Packaging improves the product’s visual appeal as well as its first impression on a customer. Think about it: whenever people open a gift, recipients are filled with excitement as they unbox the items—the extra element of surprise increases the ‘value’ and appreciation of the present they’ve received.
The same scenario and experience apply to customers, as good packing improves their shopping experience and perception of a brand. With the rise of e-commerce and home delivery of goods, brands will have both an opportunity and a challenge to leverage their packing.
That said, below are some of the reasons packaging is important in any business:
1. Creates A Point Of Distinction From Others
Unless your business involves the supply of water or other public goods, it’s likely that there are plenty of other products on the market that are similar to yours. Packing provides a platform on which your product can stand out with its unique name, brand colors, and the materials used for the packaging itself.
In most cases, customers are indifferent when shopping in malls, stores, and online stores, so creative or special packaging can increase the chances of your product being selected.
2. Packaging Is A Marketing Tool
Marketing and advertising are costly, but marketers can send marketing messages using packing materials at low costs. A good massage also sends positive signals to clients about the quality of the product. Take some inspiration and tips from Deuce Studio.
Two ways to use packing for marketing are outlined below:
- Special Messages: When businesses are offering special discounts, having anniversary celebrations, or participating in festivities, packaging offers a perfect opportunity to print out special messages that can entice buyers to pick their product among others of the same kind. They can improve their reach at a reduced cost and complement other marketing efforts.
- Company Logo and Slogan: Packaging is also one of the most effective ways a company can promote their business slogan, logo, and brand colors. Depending on how you package your product, this may sit for a long period in a customer’s home or business premises, creating an extended window for your brand to get noticed.
3. Customers Prefer Eco-Friendly Packaging
Consumers are always on the lookout for brands that invest in and try to conserve and protect the environment. With increased awareness about the environment, consumers are ready to reject products packaged with materials that increase their carbon footprint or are not biodegradable or recyclable.
Businesses can make conscious decisions to use environmentally friendly materials. It’s advisable, therefore, to partner with packaging companies like Stanley Packaging or other reputable companies that prioritize the use of environmentally friendly materials and make reusable packaging solutions.
Some superior brands utilize packaging materials that can serve other purposes, such as storing cereals, stationery, and other items. Recycling or reusing such materials—and encouraging your customers to do so—not only reduces degradation and the negative impact on the environment but can sometimes be the determining factor in whether a customer will purchase your products. As such, now is the time to make a change and invest in personalised boxes for business (or other packaging solutions) that are not only attuned to your branding but also utilize eco-friendly and recycled materials.
4. Good Packaging I can tilt the purchase decision in your favor.
Self-service stores line up similar goods from different manufacturers in one row or column. Merchandisers normally have the uphill task of convincing customers to buy through discounts and activation campaigns.
Good packing can improve manufacturers chances in the following ways:
- The Color Used: Each color conveys a particular message. White, for instance, displays simplicity and purity. Pink, on the other hand, displays playfulness and femininity. When female products are used, the chances of buying them significantly increase.
- Product Information: Some products come with information like the direction of use, size, expiration date, or ingredients. Businesses should use packaging to display all the necessary information that customers should take note of. Complete and easy-to-spot product information is an important factor for buyers, especially if they’re looking for a specific feature. So, go see this site for more information.
5. Inclusion Of A Personal Touch
Customers can derive loyalty from a product through personalization, which improves its perceived value. With information technology, businesses can send personal messages to customers via packaging.
In cases where customers have purchased premium items, a business can include a personalized thank-you note in their packaging. Such a gesture can go a long way in cementing the business relationship with your clients.
6. Reduces The Cost Of Doing Business
Strong materials make up good packaging, protecting the product and allowing the business to avoid costs associated with breakages during transportation or delivery. Businesses that sell delicate items like household items can also invest in quality packaging to reduce returned goods.
A business should consider packaging to minimize storage expenses and optimize warehouse space.
Conclusion
Packaging offers brands a chance to show creativity and uniqueness in the market. In a competitive market, businesses use colors and packaging to enhance product value. This can go a long way toward influencing customers in your favor.
Businesses with small budgets can reach out to customers by printing marketing messages and product information on packaging materials.
