Video content is an excellent method of delivering data to your audience. Whether it is an explainer, tutorial, webinar, presentation, product video, video sales letter, or advertisement, it proves to be an effective medium of convincing people.
According to Unbounce statistics, a landing page with a video increases conversion rate by as much as 80%. However, one more thing that can make your video content even more engaging, accessible, and far-reaching is subtitling. It is a great way to ensure that your video is comprehendible by everyone, even if the audio is not playing and the video is not in the viewer’s language.
With the help of localization companies like SPG Studios, you can add subtitles and do other post-production work to make your videos reach globally. Here, you will come to know more about subtitling and how it can boost your video content reach.
What is Subtitling?
Hubspot states that 78% of people are viewers of online videos every week, and 55% watch online videos every day. So, it would not be an exaggeration to assume that you must have come across some videos with subtitles. Have you ever noticed on-screen text that displays voice-overs, audio comments, and dialogues of a video? These are subtitles. They are text-based supplements that can help people of all languages understand the on-screen content.
Uses of Subtitling
Subtitling is not just for movies and TV shows in a foreign language. You can place them on almost any type of video, including:
- Video advertisements over social media
- Music videos
- eLearning content
- Instructional videos
- Training videos of an organization
If you have a video, you can enhance it by adding subtitles.
Benefits of Subtitling
Thinking about how adding subtitles to your videos will help? Here are some of its most notable benefits.
1. SEO Boost
One biggest advantage of adding subtitles to your videos is that they help your videos rank higher in SERPs. Instead of indexing videos, search engines can index subtitles more efficiently, which allows the search engines to rank your video content for the keywords included in the subtitles. According to a study by DDN (Discovery Digital Networks), videos with subtitles are more SEO friendly than videos without them.
2. Wider Reach
Subtitles immediately boost your video’s accessibility to an increased number of audiences. It can make your video more accessible to the following audience segments:
- People with hearing impairment: Around 466 million people around the world have hearing loss. Subtitles are the best way to make your video accessible to All you need to do is get in touch with renowned production companies like SPG Studios and get your content through to people with hearing loss.
- Muted Viewers: While watching videos on public transport or in the office, most people prefer watching videos in mute mode. When your video has subtitles, it can capture the attention of those viewers as well.
- Foreign Audience: Multilingual subtitles attract global viewers irrespective of your video’s language. Your video can go viral internationally with a simple task of subtitles.
- In the case of instructional or educational videos, students find it easier to take notes of the content with subtitles’ help.
3. Global Access
Adding subtitles makes your videos understandable by people in global markets. Even though they do not understand your video’s language, they may get the idea by reading the subtitles, which boosts your video’s share-worthiness and improves its virality potential. Besides that, search engines also start indexing it in search results of that language. This niche content can be more impactful due to less competition for the exact keywords in global markets.
4. Enhanced Viewer Experience
Subtitles can contribute a lot to the viewer’s viewing experience. eMarketer states that 75% of all videos play on mobile devices. So, when the viewer is viewing in a noisy environment, like a train or bus, or a place where silence is needed, like a library or hospital, they can read the subtitles and understand the video content clearly.
5. Increased Retention
When the videos are enriched with subtitles, they become more effective and engaging. As a result, viewers can retain information for much longer than watching a video without subtitles.
To conclude, video content becomes more engaging and understandable with subtitles. Video makers can reap numerous advantages with them, regardless of their industry. So, subtitling proves to be a perfect way to support marketing efforts, spread the brand message, and reach a global audience. To get all these benefits, get in touch with a localization company like SPG Studios to add subtitles and do other post-production work on your videos. Rest assured you can amplify the impact of your message and story to the wider audience.