Marketing is everything in today’s business environment. Simply put, for your health and wellness business to remain competitive and thrive, you will need to market it aggressively. However, marketing is not an easy task, especially for someone for whom marketing is not their main specialization. And this may explain why an increasing number of companies in this niche opt to outsource the work to a digital marketing agency. But what are the benefits and drawbacks of hiring a health and wellness marketing agency? Well, our guide has the answers. In this article, we will break down the pros and cons of hiring a health and wellness marketing agency.
We will also share tips for finding the right one if you decide to go ahead and hire a marketing agency.
Pros of Hiring a Health and Wellness Marketing Agency
Access to Specialists and Latest Tools
One of the main benefits of hiring a health and wellness marketing agency is that you will have access to marketing specialists. And, these specialists already know the best methods to deploy to help you achieve the results you are looking for, within a shorter period, as compared to doing the work by yourself.
Free Up Your Time
Running a marketing campaign can be a time-consuming process. First, you will need to create the campaign itself. And this means you will need to write marketing copy and design marketing materials for the different channels. From there, you will need to set time aside for launching the campaign itself.
Once the campaign is running, you will need to monitor it constantly, to see whether it’s working as expected. And as you may expect, all these tasks will consume a considerable amount of your time.
Eventually, you may find yourself spending the majority of your time doing marketing work only, meaning you may end up neglecting other areas of your business. And this can be detrimental.
By outsourcing your marketing tasks to a health and wellness marketing agency, you will free up your time. And, you can use this time to focus your attention on other areas of your business. You can also use this time to spend more time with your family and friends or go for some much-needed vacation.
More Hands On Deck
When you hire a health and wellness marketing agency, you will have paid for the entire team. And this means you will have more people working on your campaigns compared to doing all the work by yourself.
Consequently, your health and wellness business will be able to put out more marketing material. In addition, you will have people attending to your marketing campaigns round the clock. As a result, you will be able to promote your health and wellness business more effectively.
Cons of Hiring a Health and Wellness Marketing Agency
It Costs Money
The main drawback of outsourcing your marketing work to a marketing agency is that it will cost you more money than if you handled the work yourself. And on top of paying the agency for the services they are offering you, you will have to pay for additional things such as PPC adverts, among other strategies the firm may recommend.
The entire process may end up costing you hundreds or even thousands of dollars. And if you are a small health and wellness business or you are in the process of getting your business off the ground, then hiring a marketing agency may prove to be a tall order for you.
No Control over Speed
Another disadvantage of hiring a health and wellness marketing agency is that you will have no control over how fast they get things done. As much as you set deadlines, you simply don’t have any guarantees as to whether the agency will meet them.
For instance, an important member of their team may be off for a couple of days due to illness. Also, the firm may decide to prioritize another business that’s paying better rates than you, meaning you may end up being pushed back into the queue. And, this will lead to missed deadlines. But, having a written agreement that stipulates the deliverables and the timelines can help to avert such issues.
Tips for Hiring a Health and Wellness Marketing Agency
Without a doubt, the pros of hiring a health and wellness marketing agency outweigh the drawbacks. However, not all health and wellness marketing agencies are the same. In light of this, it’s important to do your homework properly before hiring one. Here are some tips for hiring a health and wellness marketing agency.
- Assess their own marketing
- Check case studies and testimonials from current and previous clients
- Check portfolio to determine whether they have industry expertise
- Assess their customer service
- Ensure you can get along well
Wrapping It Up
As you can see, hiring a health and wellness marketing agency has both pros and cons. But, it will be a good idea to hire one, if your budget can allow. And by using the tips we’ve shared here, you should be able to hire a reputable health and wellness marketing agency, which will help you to get where you want to be.
