Social media and e-commerce sites are now taking over the business world. However, competition is stiff, and you must think of creative ways to attract visitors to your online clothing store. One option that can help you boost your conversion rates and make more sales is high-quality product photography.
Whether you sell women’s dresses or run a high-end fashion brand, investing in quality photography can elevate your business. Herein, we look at the top tips to help elevate your clothing photography for better ROI.
Hiring a Photographer vs. DIY
Setting up a DIY studio can be a nice investment with time and money. You can experiment with different clothing photography styles and take 100% creative control. A decent smartphone camera, soft boxes, a tripod, and a backdrop are enough to get you started.
Professional fashion photographers are a game-changer, especially for complicated photography projects. You can also look out for studios like Squareshot that offer remote product photography services.
Let There Be Light
Adequate lighting is crucial, and it’s what makes photos look crisper and sharper. Natural light is always best if you can get the timing right. Most photographers prefer taking their shots when the sun is rising or setting.
However, relying on natural light has its shortcomings, especially during the winter season. Investing in a light box or a pair of soft boxes can be a game-changer in your clothing photography. Ensure that the lighting setup is right to avoid casting harsh shadows on your products.
Background and Backdrops
Simple backgrounds can be a game-changer in your shots. You can use simple black or white backdrops to put more focus on the product. However, you can add more flair to your shots by using textured backdrops.
For example, a wood or rustic backdrop will make your rugged denim jackets pop out more. Also, think about creating a unique theme that resonates well with the clothing. A beach can be ideal for bikini or swimwear photography.
Props and Models
People often envision how they will look wearing a shirt, trousers, or sweater before purchase. Using models and props can help you add more life to your items. It also makes it easier for people to get a 3D feel of the clothing.
Hiring models for your shots can be expensive if you factor in the extra expenses related to hiring makeup artists. Using mannequins and props can be a cheaper and more cost-effective option. You can take ghost mannequin photography effects to create high-quality 3D shots.
Post-Production
Editing the photos can help remove blemishes and make the right adjustments to improve your shots before using them. Use editing software to make adjustments, such as color correction, contrast, and sharpening.
However, you must be careful when editing your photos. Avoid using too many effects or filters as they will compromise the clothes’ natural appearance.
Wrapping Up
Clothing photography is a skill that can elevate your online fashion store. Take your time and learn different photography techniques and don’t be afraid to experiment. Also, get inspiration and ideas from other brands within your niche.
