Guest posting is also known as guest blogging and involves producing content for another person’s or company’s blog. These posts could be solicited either as a one-time service or on a contract basis. It’s a great way to increase brand awareness, build a niche community, and help to generate more organic traffic. But how exactly does it work?
What Is A Guest Posting Service?
Guest post services are a legitimate SEO strategy that helps a website earn high-quality links by linking back to a guest post writer’s website. That generates traffic for your blog and help you to gain brand exposure.
How To Write A Guest Post
If you’re working freelance, then writing a guest post isn’t much different from writing your own content. You follow the same process and format; the only difference is that you’re writing it for someone else’s blog, and you want to create content in such a way that they want to ask you for more content in the future. There are some key ways you can do this.
Focusing On The Audience
You need to understand the audience of the blog or website you’re writing for so that you can specifically address them. Read the comments left on other posts and social media shares to see if they have any specific interests you could focus your content on. Keep in mind that you won’t be able to address every single one, because that can make a post appear rambling. But you can still shape your content to take your audience’s point-of-view into account.
Aligning With The Brand
Each brand and blog is going to have a distinctive style and voice to its content. Although you might have your own writing style, you’ll want to adapt it for the site you’re writing for so that it meshes well with the rest of the content and doesn’t stick out like a sore thumb.
Focus On The Action
Actionable content appeals to readers because it gives them information that they can act on. When deciding on a topic to write on, pick something that the readers can use and apply in their real lives.
Stepping Out Of The Spotlight
Don’t make your guest post about you. The content you write shouldn’t be about you or your business, nor should it be written like a sales pitch. The aim of a guest post is to establish credibility that you know what you’re talking about through your writing so that readers are more likely to see what kind of content you offer on your own blog/site.
Creating Your Byline
Your byline is the place at the end of an article to talk about yourself. Host sites encourage guest writers to provide short bios that can be added to the end of an article as a way to introduce them to the audience.
When all is said and done, writing a guest post isn’t much different from creating your content, except that it’s curtailed to adhere to the style and voice of the site you’re writing for. Exercise care and patience, and don’t be afraid to ask for some input from the host site owner to see if your draft adheres to what they’re looking for.
