It is quite obvious for entrepreneurs to plan for business expansion after some time. But the question is how to make positive expansions to make more sales, gain more clients as well as earn more revenue. This is a common issue experienced by the majority of entrepreneurs across all domains. You may have used Google paid ads, Instagram, or Facebook to get customers. Internet and advanced technology have helped introduce new multi-channel marketing strategies that you can adopt to promote your business.
What are the available Multi-channel marketing channels to expand the business?
1. In-person events:
Event marketing, trade shows, putting up brand displays at kiosks at conferences, etc. are common strategies used. In-person events allow your brand to have a face and interact with potential clients. It is a wonderful strategy that helps them to know more about your brand and what is offered. E-commerce businesses can be promoted globally. You just need to have an attachable POS device or a portable payment system. This way, you can make sales wherever possible. POS devices by large brands like Shopify accept payments, help manage your inventory, process orders, access customer data, etc.
2. Mobile:
About 80% of smartphone owners are found to seek information on anything using the device. Hence, your marketing optimization strategy should include mobile marketing. This has rather become a necessity with Google favoring only mobile-optimized sites. Only can your brand be reflected in the search ranking pages. Hence, your website should be compelling content, readable, responsive, and mobile-friendly. It should also be accessed easily on all cell phone types, sizes, software systems, and browsers. You can also develop a customized mobile app for your business and offer SMS updates.
3. Podcasts, TV, Radio:
Most large and medium businesses still use traditional multi-channel marketing channels to promote their business. TV & Radio ads offer opportunities to advertise your products/services. Podcasts are also an effective way to promote the brand but to a targeted niche. Provide special offers relating to your business.
4. Online Marketplaces:
If you have started an e-commerce brand, you can sell in numerous locations, both in stores and online. However, you should implement Search Engine Optimization strategies to boost your brand online and enhance customer reach. You can even promote your products over popular online marketplaces like eBay and Amazon. They are visited by millions of shoppers from all over the world. They charge a small sum for their services. It does make sense to adopt them in your marketing strategy.
5. Print Ads:
This is another effective strategy and can help reach the targeted audience. To do this, you need to place the ads in appropriate magazines and newspapers, relevant to your business niche. Discuss with the editor about your advertisement, coupon, or unique story. Moreover, the costs involved in promoting business advertisements through this channel is much cheaper when compared to TV ads. Although full-page ads can be a bit expensive, they do offer better returns on your investment.
6. Direct Mail:
You should include digital marketing in your multi-channel marketing It is considered to be the modern way to advertise your business. Going the digital way is extremely profitable. Direct mail is a viable option and a cost-effective strategy. It can help target potential customers quickly. You need to send coupons, ads, and vital information about your business to your potential customer’s mailbox. However, some people might consider them to be spam and simply ignore them.
Therefore, multi-channel marketing channels are beneficial for expanding your business outreach. This way, you can communicate important messages to your ideal client demographic in a unique way.
