End-user spending on data center infrastructure is set to surpass $200 billion in 2021. And despite a one-year setback in 2020 because of the pandemic, the industry is projected to rebound and continue on an upward path in the coming years.
And there’s a reason why data center services have shown resilience even during times when companies faced budget cuts and cash flow issues; it’s a service that plays an integral role in the growth of modern businesses, providing them with the flexibility and security necessary to make data-driven decisions and protect their digital assets.
But how exactly can data centers help your business prosper?
Let’s look at a few key advantages that they offer below. But first, let’s define what a data center is.
What is a Data Center?
A data center is a broad term used to describe a centralized storage location for all of the company’s data. Today, data centers can be either on-premise or off-premise, although the latter is becoming increasingly popular with the rise in cloud technology.
While on-premise data centers do come with more control, that also means that companies have to handle maintenance, fix issues, and ensure security updates on their own. And that can be a lot to handle for companies that don’t have a dedicated IT team available 24/7.
Meanwhile, off-premise or cloud data center solutions offer more flexibility, enabling companies to reap all the benefits of a centralized and secure data center without having to worry about any of the technical details that come with running it.
Top Benefits of Data Centers
Now that we’ve looked at what data centers are and why cloud data centers make more sense, let’s explore some of the more general benefits that come with embracing today’s data center technology.
Make Data-Driven Decisions
The very name of the data center offers hints about why it is useful. Most companies today have an abundance of data they collect through various sources, and that data will only be helpful if it can be securely stored and accessed on demand.
In fact, with most markets becoming more competitive, data is set to become the differentiating factor that allows companies to make gradual improvements that can, over time, result in a significant advantage over the competition.
To accomplish that, businesses must embrace a data-driven decision-making process, and that’s only possible if there is data to work with in the first place. With a sustainable data center, you can quickly access and generate relevant data in any situation, which will empower your team to rely less on guesses and more on past outcomes that can often be excellent indicators of future success.
Ensure Security
As a business, it’s your responsibility to protect sensitive data about your company, employees, and customers. Unfortunately, without a centralized data storage solution, keeping track of who can access the data and protecting it from being stolen is a complicated challenge.
The good news is that with the help of cloud-based data centers, you won’t have to worry about the security of your data. If you work with a reputable data center services provider, you can leverage their expertise and cutting-edge security solutions without having to do anything yourself.
What’s more, because data centers regularly back up all the data they store, you will also be protected from outages, natural disasters, or accidents that could damage or destroy the data you’ve accumulated over the years.
It’s Cost-Effective
There’s a reason why the data center industry is growing at such a rapid pace. Smart businesses understand that switching to a data center is not just smart from a security perspective, but it’s also the right financial decision that allows accumulating significant savings over time.
When you use a cloud data storage solution, you can leverage the flexibility of their plans and the ability to scale up or down with ease. What’s more, you don’t have to worry about maintaining the data center infrastructure on-premises, resulting in massive savings in itself.
Because you’re mitigating risks associated with security and your data getting destroyed, you are actively preventing massive losses in the future as well. And that type of compounding effect of using a reliable data center service makes it a no-brainer choice for the majority of companies today.
Bottom Line
Data is the key to making informed decisions when running your business. But to access and use the data you collect, it’s crucial to have a proven process for storing that data aligned with your financial goals and security requirements.
Off-premise data centers offer various advantages to businesses of all sizes, and the three benefits we covered barely scratch the surface of what a good data center services provider can do for your business.
