The roofing industry is a lucrative one to be in, with over 15 million roofs installed per year in the United States. However, it’s not always an easy one to break into. Like any other business, you need a unique set of skills and some luck to break even and make roof sales. If you are interested in getting involved with the roof sales business, here are four tips that can help on how to sell roofing!
Consider What Modern Clients Want
Modern consumers are looking at several aspects when it comes time to choose their new roofs: warranties, aesthetics and style, longevity, and cost-effectiveness. The best way to stand out from your competitors is to offer all of these components at once, or even better than your competition can.
Additionally, you need to understand the volatile buying trends in the roofing business. The modern buyer interacts with your sales team when they are over half of the purchasing process. Buyers research your company first before going into transactions with you. As they are drawn to the complex sales process, learn more to ensure that you have knowledgeable sales representatives.
Utilize a host of communication techniques to reach your clients. Email campaigns and instant messaging services are simple and easy ways to show your commitment to them.
Build An Internet Presence
The modern consumer is incredibly tech-savvy. To sell roofing, you need to reach out to them on their turf. Maintain a strong online presence with relevant social media accounts and a detailed business website showcasing products and services. A web page showcases your company’s roof offerings, visible to people locally or across the country.
Additionally, you can utilize internet marketing techniques like email campaigns and a local Roofing SEO Plan to ensure that clients in your area can find your business when they type in their needs.
Abandon Outdated Sale Practices
There are several outdated practices that roofing companies utilize in their sales process. This includes using hard-sell techniques, not putting the buyer’s needs first, and being inflexible when negotiating prices. Use these tips to modernize your roof sale business:
Hard sell tactics have been proven to frustrate potential clients. A consumer who is not interested in buying a roof will ignore your sales team and move on.
When negotiating prices, try to meet the buyer in the middle. Aim high by offering a lower price than competitors instead of refusing to negotiate costs.
Maintain In-Person Online Presence
The best way to sell roofing is still in-person. Maintain a strong online presence for clients to easily access information about your company’s services and products.
As stated above, this can be done by having an appealing website that contains detailed descriptions of your roofing services and how they can benefit the client. It would help if you also had a social media presence on sites like Facebook, Twitter, LinkedIn, or another popular platform to reach potential clients browsing online.
With these tips, you are better placed to begin your roofing business. What are you waiting for? Get started today
