While this may come as a surprise, you can actually test a business without spending a dime. So if you have a great business idea, and you don’t have an adequate amount of money to validate it, you don’t have to worry because you can still do it without spending money.
Testing your business idea before you invest money in it is crucial as it can help assure you that your product has an actual market and is worth investing in. However, remember that having a business idea is pretty easy, but putting it to the test is where the real work starts.
In this article, we give you a guide that can help you test your idea on your developed website without spending a dime. Let’s delve into them.
1. Create a landing page
You already have your business idea now it is time to get it known to your audience. Of course, when it comes to acquiring customers, the internet is still the most powerful tool to help you achieve that. So, the first thing you need to do is to create a landing page, which is absolutely free.
Fortunately, there are plenty of free options out there, meaning that you don’t need to spend a dime on creating a landing page. When it comes to creating a landing page, you can play around with different colors, font styles, images, taglines, etc. And the best thing about creating a landing page is that it doesn’t require any technical skills, you can easily do it. You simply drag and drop and mix and match until it looks presentable.
You really don’t have to spend too much of your precious time building a landing page. The goal is to make a few different landing pages and see how your target audience will react. Then you will be able to combine elements till you arrive at the right one. You can also use a form creator to help you create a basic landing page.
There are a number of things you need to test on a landing page. You can start with the template- go for a catchy text and finish with a large call to action [CTA] button. You also need to focus on other essential details, such as font styles, colors, tagline, image sliders, and any other detail. Of course, you shouldn’t overlook these so-called “details”- they can make a huge difference than you ever thought.
Now that you have created a perfect landing page that suits your brilliant idea, you need to get as much traffic as you can- this is our next step.
2. Get traffic
Your target audience won’t find your business idea themselves. You need to locate them. Now that you have your perfect landing page, you need to work on getting traffic to it. There are plenty of ways you can do that for free. Here are ways you can do that for free.
- Create a Facebook page
Facebook is undoubtedly one of the best social media platforms. That’s because it has the highest number of users compared to other social media platforms. Nowadays, it is very impossible to find a business without an official Facebook page. Make sure you include high-quality images and graphics on your page as well as all your contact information and location. Additionally, make sure to post regularly.
- Create a Twitter account
Twitter is one of the best social media platforms that you can use to promote your business regardless of your niche. You should strive to have as many followers as possible. You should also follow other people and actively tweet to capture their attention.
- Create an Instagram account
Of course, an official Instagram account is also a must if you want to boost traffic. Include essential information in the Bio section. In addition to that, don’t forget to add a brief description and relevant hashtags under the images. The best thing about Instagram is that you can manually find people who are following accounts similar to yours and make them follow you back. This way, you are able to buildyour audience without spending money.
- Join Medium
Medium is also another ideal platform that can help you gain organic traffic. So you need to join it and spread your business values and vision. Because Medium is a community that attracts mostly bloggers and journalists, make sure that you include a catchy and high-quality article.
3. Sit back and see the outcome
Now that you have created your perfect landing page, and you have done everything to gain organic traffic, it is time to just sit back and see what happens. Are your target audiences signing up? Are you getting tons of leads or just a few?
If many people are signing up, then it only means that your business can somehow solve their problems. So you need to follow up with the people to find out whether they will use your product or service or not. Find where these people are having conversations online and join. For instance, you can use Quora or Reddit to locate them, and then browse the questions they are asking, and use the information to enhance your business.
This is also the perfect time to start thinking about investing money in your business and promoting it through effective marketing strategies such as paid campaigns.
Final thoughts
As mentioned already, testing a business idea is not an easy thing, especially if you don’t want to spend a dime on the whole process. Remember that massive success does not come overnight. You have to put in a lot of effort, commitment, and hard work. You must also be patient.
Now that you know that you can validate a business idea without spending money, there is nothing that is stopping you from launching your business. This is your year to start your own business and make it succeed.
