What is brand image? It is more than just a logo that identifies your service, product, or business. It is a set of beliefs towards your brand. It can be defined as unique associations that customers created due to how you positioned your brand in the market. It represents the brand’s stance, e.g., mission and vision. In short, it is the current perception of your customers towards your brand.
Additionally, most business owners don’t dwell on their brand image that much. They don’t take it seriously as they associate it with expenses and other unnecessary things that have no value to contribute to their business. Most entrepreneurs are too busy making their offerings better than the competition that the most important thing, their brand image, is forgotten.
Finally, don’t be like other entrepreneurs. Know that the brand image of your company impacts your business significantly. To know more about this, read on:
A good brand image makes a great impression.
Admittedly, first impressions are essential, especially in the market, so you might as well make a good one. Consumers will create an opinion on your brand and business based on various items. These things are your website, your store and its cleanliness, how your employees are dressed and if they are well mannered, your business cards, and more.
It may seem superficial, but these details are the things that your customer will first notice. As a result, your company’s image is everything to make your company thrive. Indeed, a business card doesn’t sell a buyer anything, but it makes a good impression on the brand. A matte finish with a nice texture for a business card compared to a standard white card would impress any business associate.
For example, suppose an employee in one particular company denied service to a customer because of their race. More customers will avoid that company because they would establish that the company supports racism.
You can opt to hire an agency like Gold coast branding agency to create your brand image for you. Hire professionals since they know the market well and what is popular nowadays.
A trustworthy brand image shows how organized your company is.
Imagine this, you walk into a department store, and you want to ask a salesperson for help; but the salespeople just wore whatever they wanted and with no name tag. How can you identify a salesperson for aid in this situation? A good brand image is a must to show that you know how to run your business.
The minor things can signal to your potential customers that you started the business long ago, e.g., a professional business email address. Hiring a creative team to design your outward appearance for the company will help you.
Establish Integrity and Credibility with a Consistent Brand Image.
Not many know this, and you may even doubt it, but the brand image you perceive to others is essential to establish loyalty, integrity, and trustworthiness towards your potential consumers. As mentioned above, as long as you are consistent in maintaining your brand image, it will contribute significantly to a customer’s relationship with the brand.
The more frequently you deliver your brand’s powerful promise, the easier it is for customers to retain your brand and stance. If you want your customers to remember that your company has good customer service, you have to be strict with training your employees. These employees are a criterion towards a consistent brand image you’ve built up for years.
Discuss to your workers the goals, core values, and culture code of the company to ensure that every employee is aware of the expected results and so that they should know how to position themselves in the market. Having your team understand its core values is essential to ensure that every employee makes the best decision in their every interaction with consumers.
Brand Image Gives Recognition.
Even if you’re not a mobile device specialist, if you see an Apple device from afar, you’d know it immediately. Apple has a consistent design that many are attracted to because of its minimalistic design. As such, it makes it more accessible, even for an Andriod user, to recognize the device.
You may think that creating that image is simple, but it takes a lot of hard work to make a brand distinguishable to clients. It is not simply about the slogan or logo of your company. A brand image comprises visible elements and speed, quality, reliability, and other brand associations. If you don’t put the hard work into maintaining a consistent image in every consumer interaction, it will be hard to develop a recognizable brand image.
Takeaway
Creating a brand image is vital for every business. It is important to note that consumers nowadays do not just buy a product or service. They also purchase what the company stands for. To illustrate, if a company harms the environment, then people who are aware of climate change would avoid them. It is essential to design the brand that you want to convey.
