With the presence of new digital platforms – especially the social media sites, many small- and medium- scale businesses can now reach hundreds or even thousands of potential customers on the Internet more efficiently.
That said, social media sites not only extend your market reach but are also one of the easiest ways to build your referral network these days. Referral network, which refers to a group of business owners and professionals who try to promote each other – either through word of mouth and referrals – to gain more sales and leads, is a strategy that is very much effective in adding value to your business and your customers.
About Author:
Garret Norris – Beginning in 1988 in Hotel Management in Dublin, Ireland, Garret worked in the hospitality industry in the UK for three years and then moved to sales and sales management, becoming the CEO of multiple multi-million dollar companies. Garret now lives and works in Australia and has become an expert in Strategic Sales, Business Coaching, Executive coaching, Strategy planning as well as Business Growth. Garret has been instrumental in developing the primary building blocks of competitiveness over the past three decades.
Garret remains dedicated as ever to use his training and real life business experience to meet his passion to see business succeed through disciplined management, creative marketing and committed client service.
